ConversionRater - Pat McCarthy's Blog.
A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy..
The Yahoo! marketing team is cranking things at high gear right now and Advertising Week in New York is the serving as the launch of a number of things that are happening with the overall Yahoo! Brand. That being said, there are lots of specific things going on for advertisers.
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Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.
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Jawad Shuaib wrote a guest post for ReadWriteWeb today called “What Yahoo Must Do to Survive”, and I thought it was worth some comments as I have some disagreements with it.
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My employer Yahoo! announced today they’ve launched Yahoo! Web Analytics which was formally known as IndexTools.
The product is rolling out to various customer segments through the rest of year. It looks like Yahoo! Small Business merchants, advertisers making microsites, and developer partners will be the first to get access. I believe previoius IndexTools customers already have active accounts.
As an analytics nut, I must admit I’m ashamed to have not used it, although I did give IndexTools a test run before the Yahoo! acquisition. From my experience I felt like as a free product under Yahoo! it was a more powerful application than Google Analytics, so I think it will be well received in the analytics market.
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I haven’t been posting much to this blog lately unfortunately, and there are some legitimate reasons why.
First, adding a third kid in Caiden to the family has definitely cut down on the free time that much more. He stays up later than my older girls which makes it a bit harder to fit in blog posts at night.
Second, work has been absolutely crazy as my team has had a big role in the new ad management platform APT from Yahoo!. [Read more...]
