It was announced today that Adobe will be acquiring web analytics powerhouse Omniture for about $1.8 billion. First, congratulations to both parties and hopefully it will lead to great things in the future.
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Tag Archives: Web Analytics
Adobe Buying Omniture: What does it mean?
Yahoo! Web Analytics Launches
My employer Yahoo! announced today they’ve launched Yahoo! Web Analytics which was formally known as IndexTools.
The product is rolling out to various customer segments through the rest of year. It looks like Yahoo! Small Business merchants, advertisers making microsites, and developer partners will be the first to get access. I believe previoius IndexTools customers already have active accounts.
As an analytics nut, I must admit I’m ashamed to have not used it, although I did give IndexTools a test run before the Yahoo! acquisition. From my experience I felt like as a free product under Yahoo! it was a more powerful application than Google Analytics, so I think it will be well received in the analytics market.
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Sitemeter Goes Down in IE, Takes Thousands of Sites With It
As of 11 pm PST on Friday night, any website or blog using the popular and free web analytics service SiteMeter is not loading in Internet Explorer. This is significant because it’s worse than just one site being down and harming itself, because SiteMeter is an analytics provider any site that’s running it’s code is not loading in IE. This includes all the popular blogs of the Gawker Media network like Gawker.com, Valleywag.com, Gizmodo.com and more. Additionally popular gossip blog PerezHilton.com is also down.
The sites appear to start to load until the Sitemeter tag is rendered, and then get an “Operation Aborted” error from Internet Explorer which then refreshes the site to a blank page.
Since many bloggers and web developers use Firefox or Safari, they may not initially notice this is occurring, but I’m sure there will be plenty of user complaints flooding their inboxes and blogs will begin to sound the alarm. Let’s hope Sitemeter rectifies it quickly.
Sitemeter’s basic service is free, and this may be a case of you get what you pay for, but it’s been a reliable analytics provider for years. This may be a prime example though of the damage that can occur when using a free web service and the impact it can have on a business. It’s unknown whether Sitemeter Premium users which pay for the analytics application are experiencing the same problem.
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