Fox Interactive Acquires Strategic Data Corp

February 22nd, 2007

Interesting news on the ad optimization front as Fox Interactive acquired ad optimization company Strategic Data Corp. I admittedly don’t know much about Strategic Data Corp. but I aim to find out more. From all the articles it appears that they plan on building in their optimization technologies to help monetize Fox’s massive amount of advertising across their network of sites including MySpace.

One thing I should note though, in the Techcrunch article Marshall Kirkpatrick writes:

For a related example of a large content network taking control of an outside ad optimization service, see our coverage of the Yahoo! deal with Right Media in October.

Just to clarify, Yahoo! didn’t “take control” of Right Media, they purchased a non-controlling minority stake of 20%. It’s important to note the difference as Yahoo! behaves as a client of the exchange and has no control or special rights in the buying and selling of advertising on the Right Media Exchange.

• A Paraphrased Conversation with Ross Levinsohn of News Corp
• Battle of the Advertising Superpowers: Who’s Got What?
• News Corp. Looking For Ad Technologies
• Why Won’t Google Let Us Move Our Search Data?
• Yahoo! Acquires Rivals.com

Entry Filed under: Random, Right Media, Yahoo