Read/Write Web points to some interesting data from Comscore showing that Yahoo! Buzz is surpassing Digg in traffic, engagement, and also has a more balanced demographic.
First, I’d say to never trust just one statistics service, but it is safe to say that it looks like Yahoo! Buzz is a winner thus far in it’s growth and shows what Yahoo! can do with it’s audience when they execute something well. Buzz is probably far from Digg in being a known brand in the “social news” space, but does that matter if you’re introducing social news to the rest of the internet beyond the technology elite?
Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
Yahoo! Acquires IndexTools
This blog originally started with a focus on web analytics, so it’s near and dear to my heart. I’m excited to see how IndexTools is used both internally and externally for Yahoo!. Web analytics expert Eric Petersen has a good post about why this could be a game changer.
Former Yahoo! SVP Tim Cadogan Becomes CEO at OpenX
A great hire for OpenX, as I really enjoyed working with Tim while he was at Yahoo!. OpenX is a very interesting business right now, it’ll be fun to watch what Tim does there.
Yahoo! Tests Outsourcing Search Monetization With Google
Yahoo! And AOL To Merge?
NewsCorp To Join Microsoft In Yahoo! Offer?
No comment, man this blog is exciting.
AOL and Ad.com Jump Into the Small Publisher Game With PubAccess
Not too long ago I remember it was a bunch of fairly standard ad networks as the only options for small publishers. Then we launched Direct Media Exchange (formerly RMX Direct) at Right Media which was the first “tool” to help publisher manage multiple ad networks and make their lives easier. Since then we’ve seen more in this space like The Rubicon Project, PubMatic, now PubAccess, and Google’s AdManager in a less direct way. I don’t think we’ll see the last of it either.
Definitely not a slow news day in the world of Yahoo!
Yahoo! has just gone public with AMP!, as pointed out in the New York Times by Miguel Helft.
The nice thing is now when talking with others outside Yahoo! they’ll have a bit more understanding of one of the major efforts I’m working on. Of course, there will be questions and confusion, for example Mashable saying it seems a lot like Google Adsense. I know Mashable is going off of very little information, but I thought I’d just note that’s not accurate at all. Watching the early preview video below should give a bit more feel of the direction the platform is moving.
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I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.
The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.
Advertising.com has been on the top of these numbers for a while, but this is the first month that the Yahoo! Ad Network has actually been listed in the numbers, and it finished barely second right out of the gate. Also it’s notable that Google’s legendary ad network is in third with the number of users it reaches in the US, and that a Yahoo!-owned Blue Lithium network is in 4th hitting 74 percent of the market.
As the Yahoo! Ad Network begins to start getting aggressive on off-Yahoo! properties such as their relationships with eBay and Comcast and recent deals with Forbes.com, WebMD, Ziff Davis, and Cars.com, it seems likely to me that Yahoo! will take over the top spot here and own the 1st and 4th largest ad networks on the web. That’s going to be a story worth telling soon.
As a follow up to my previous post about my excitement for the Right Media Open, I should not that my excitement level just rose as we’ve announced that Chief Yahoo! Jerry Yang will be doing a fireside chat keynote at the Right Media Open. Most likely the topics of discussion will hover around the new digital advertising world and how Yahoo! is taking part in it.
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We’re fully integrated into the Yahoo! world now, and starting to do a little cross-promotion for my team’s product Direct Media Exchange with the Yahoo Publisher Network customer base. This brief blog post on the YPN Blog is the first of those efforts…
I was a little premature back in April, because it takes some time for acquisitions of this size to go through, but Yahoo! has now completed the acquisition of Right Media.
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Yahoo! has announced the upcoming launch of a new display advertising ad type called SmartAds.
SmartAds allows agencies and advertisers to create an ad template that has “variables” in the data that can be changed depending on the user’s information. So, if you’re located in Los Angeles, you may get an ad that talks about great flight deals leaving Los Angeles in the ad. It essentially allows display ads to offer more relevance to users, which is always a good thing. Both users and advertisers should benefit from this.
It will be rolled out with a few airline advertisers first, and then hit more industries over the year.
Scott Karp of Publishing 2.0 offers the best analysis of the SmartAds announcement I’ve seen thus far.
Thomas Hawk reports on it, and it’s very cool and adds a ton of relevancy to Yahoo! Image Search. In the past when searching for images I’ve usually had to try searching Flickr directly and then also using Yahoo! or Google image search. Now it can be done in one place. The Flickr acquisition is turning out to be a great one for Yahoo!.