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Yahoo! Announces AMP!, Now I Can Tell People What I Work On….

April 6, 2008 by Leave a Comment

Yahoo! has just gone public with AMP!, as pointed out in the New York Times by Miguel Helft.

The nice thing is now when talking with others outside Yahoo! they’ll have a bit more understanding of one of the major efforts I’m working on. Of course, there will be questions and confusion, for example Mashable saying it seems a lot like Google Adsense. I know Mashable is going off of very little information, but I thought I’d just note that’s not accurate at all. Watching the early preview video below should give a bit more feel of the direction the platform is moving.
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Filed Under: Advertising, Yahoo

Yahoo! Ad Network is #2 Right Out of the Gate

December 21, 2007 by 5 Comments

I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.

The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.

Advertising.com has been on the top of these numbers for a while, but this is the first month that the Yahoo! Ad Network has actually been listed in the numbers, and it finished barely second right out of the gate. Also it’s notable that Google’s legendary ad network is in third with the number of users it reaches in the US, and that a Yahoo!-owned Blue Lithium network is in 4th hitting 74 percent of the market.

As the Yahoo! Ad Network begins to start getting aggressive on off-Yahoo! properties such as their relationships with eBay and Comcast and recent deals with Forbes.com, WebMD, Ziff Davis, and Cars.com, it seems likely to me that Yahoo! will take over the top spot here and own the 1st and 4th largest ad networks on the web. That’s going to be a story worth telling soon.

Filed Under: Ad Networks, Yahoo

Yahoo! Kickstart Launches

November 4, 2007 by Leave a Comment

One of the things that’s interesting adjusting to working for a much larger company now, is that the company launches products and services you had no idea were even in development. Such is the case tonight when I saw the news that Yahoo! Kickstart launched.
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Filed Under: Social Networks, Yahoo

Jerry Yang to Keynote the Right Media Open

October 1, 2007 by 2 Comments

jerry_yang_thumb.jpgAs a follow up to my previous post about my excitement for the Right Media Open, I should not that my excitement level just rose as we’ve announced that Chief Yahoo! Jerry Yang will be doing a fireside chat keynote at the Right Media Open. Most likely the topics of discussion will hover around the new digital advertising world and how Yahoo! is taking part in it.
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Filed Under: Right Media, Yahoo

Direct Media Exchange on the YPN Blog

August 29, 2007 by Leave a Comment

We’re fully integrated into the Yahoo! world now, and starting to do a little cross-promotion for my team’s product Direct Media Exchange with the Yahoo Publisher Network customer base. This brief blog post on the YPN Blog is the first of those efforts…

Filed Under: Direct Media Exchange, Yahoo

Now I Really am a Yahoo!

July 12, 2007 by 3 Comments

I was a little premature back in April, because it takes some time for acquisitions of this size to go through, but Yahoo! has now completed the acquisition of Right Media.
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Filed Under: Yahoo

Yahoo! Gets Smarter With Display Advertising

July 1, 2007 by Leave a Comment

Yahoo! LogoYahoo! has announced the upcoming launch of a new display advertising ad type called SmartAds.

SmartAds allows agencies and advertisers to create an ad template that has “variables” in the data that can be changed depending on the user’s information. So, if you’re located in Los Angeles, you may get an ad that talks about great flight deals leaving Los Angeles in the ad. It essentially allows display ads to offer more relevance to users, which is always a good thing. Both users and advertisers should benefit from this.

It will be rolled out with a few airline advertisers first, and then hit more industries over the year.

UPDATE:

Scott Karp of Publishing 2.0 offers the best analysis of the SmartAds announcement I’ve seen thus far.

Filed Under: Yahoo

Flickr Images Added to Yahoo! Image Search

June 26, 2007 by Leave a Comment

Thomas Hawk reports on it, and it’s very cool and adds a ton of relevancy to Yahoo! Image Search. In the past when searching for images I’ve usually had to try searching Flickr directly and then also using Yahoo! or Google image search. Now it can be done in one place. The Flickr acquisition is turning out to be a great one for Yahoo!.

Filed Under: Yahoo

Yahoo! Acquires Rivals.com

June 20, 2007 by Leave a Comment

As an avid reader of the Oregon Ducks Rivals site, it was with great interest that I read tonight that my soon-to-be employer has purchased Rivals.com.
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Filed Under: Yahoo

Semel Out, Yang In

June 18, 2007 by Leave a Comment

Since I haven’t even started working there yet I don’t really have an opinion on this, but Yahoo! announced big news today that Terry Semel is stepping down as CEO and Yahoo! founder Jerry Yang will be stepping up to the CEO job with Sue Decker moving up to President.

Seems like this will have a positive effect on Yahoo’s stock as Wall Street seems to have fallen out of love with Semel. Will Yang bring more of an engineer focus to the company?

Filed Under: Yahoo
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