Cool announcement from my employer today, as they’ve announced the beta testing of “Rich Ads” in search results.
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Yahoo! Starts Offering Rich Ads in Search
Yahoo’s Overall Survival Strategy
Jawad Shuaib wrote a guest post for ReadWriteWeb today called “What Yahoo Must Do to Survive”, and I thought it was worth some comments as I have some disagreements with it.
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Yahoo! Web Analytics Launches
My employer Yahoo! announced today they’ve launched Yahoo! Web Analytics which was formally known as IndexTools.
The product is rolling out to various customer segments through the rest of year. It looks like Yahoo! Small Business merchants, advertisers making microsites, and developer partners will be the first to get access. I believe previoius IndexTools customers already have active accounts.
As an analytics nut, I must admit I’m ashamed to have not used it, although I did give IndexTools a test run before the Yahoo! acquisition. From my experience I felt like as a free product under Yahoo! it was a more powerful application than Google Analytics, so I think it will be well received in the analytics market.
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What Has Been Keeping Me So Busy
I haven’t been posting much to this blog lately unfortunately, and there are some legitimate reasons why.
First, adding a third kid in Caiden to the family has definitely cut down on the free time that much more. He stays up later than my older girls which makes it a bit harder to fit in blog posts at night.
Second, work has been absolutely crazy as my team has had a big role in the new ad management platform APT from Yahoo!. [Read more...]
Yahoo! Sends 100M Visits to Newspapers, How Much Money Is That?
Yahoo! just announced that they’ve sent over 100M visits to the Newspaper Consortium from Yahoo! sites. The Consortium is a partnership of holding companies that contains 770 local newspapers. And apparently they are pretty happy about getting links to their articles throughout Yahoo!
“It’s very exciting when our news makes it to Yahoo.com’s top features,” said Anthony Moor, Deputy Managing Editor, Interactive, The Dallas Morning News, and editor of dallasnews.com. “It’s like a firehose blasting us with up to 800,000 page views in just a couple of hours. We’ve had placements that have accounted for up to 27 percent of the day’s page views, and 65 percent of the day’s unique visitors.”
Yahoo! Buzz is umm….Buzzing
Read/Write Web points to some interesting data from Comscore showing that Yahoo! Buzz is surpassing Digg in traffic, engagement, and also has a more balanced demographic.
First, I’d say to never trust just one statistics service, but it is safe to say that it looks like Yahoo! Buzz is a winner thus far in it’s growth and shows what Yahoo! can do with it’s audience when they execute something well. Buzz is probably far from Digg in being a known brand in the “social news” space, but does that matter if you’re introducing social news to the rest of the internet beyond the technology elite?
What a Day of News
Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
Yahoo! Acquires IndexTools
This blog originally started with a focus on web analytics, so it’s near and dear to my heart. I’m excited to see how IndexTools is used both internally and externally for Yahoo!. Web analytics expert Eric Petersen has a good post about why this could be a game changer.
Former Yahoo! SVP Tim Cadogan Becomes CEO at OpenX
A great hire for OpenX, as I really enjoyed working with Tim while he was at Yahoo!. OpenX is a very interesting business right now, it’ll be fun to watch what Tim does there.
Yahoo! Tests Outsourcing Search Monetization With Google
No comment.
Yahoo! And AOL To Merge?
No comment.
NewsCorp To Join Microsoft In Yahoo! Offer?
No comment, man this blog is exciting.
AOL and Ad.com Jump Into the Small Publisher Game With PubAccess
Not too long ago I remember it was a bunch of fairly standard ad networks as the only options for small publishers. Then we launched Direct Media Exchange (formerly RMX Direct) at Right Media which was the first “tool” to help publisher manage multiple ad networks and make their lives easier. Since then we’ve seen more in this space like The Rubicon Project, PubMatic, now PubAccess, and Google’s AdManager in a less direct way. I don’t think we’ll see the last of it either.
Definitely not a slow news day in the world of Yahoo!
Yahoo! Announces AMP!, Now I Can Tell People What I Work On….
Yahoo! has just gone public with AMP!, as pointed out in the New York Times by Miguel Helft.
The nice thing is now when talking with others outside Yahoo! they’ll have a bit more understanding of one of the major efforts I’m working on. Of course, there will be questions and confusion, for example Mashable saying it seems a lot like Google Adsense. I know Mashable is going off of very little information, but I thought I’d just note that’s not accurate at all. Watching the early preview video below should give a bit more feel of the direction the platform is moving.
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Yahoo! Ad Network is #2 Right Out of the Gate
I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.
The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.
Advertising.com has been on the top of these numbers for a while, but this is the first month that the Yahoo! Ad Network has actually been listed in the numbers, and it finished barely second right out of the gate. Also it’s notable that Google’s legendary ad network is in third with the number of users it reaches in the US, and that a Yahoo!-owned Blue Lithium network is in 4th hitting 74 percent of the market.
As the Yahoo! Ad Network begins to start getting aggressive on off-Yahoo! properties such as their relationships with eBay and Comcast and recent deals with Forbes.com, WebMD, Ziff Davis, and Cars.com, it seems likely to me that Yahoo! will take over the top spot here and own the 1st and 4th largest ad networks on the web. That’s going to be a story worth telling soon.
Yahoo! Kickstart Launches
One of the things that’s interesting adjusting to working for a much larger company now, is that the company launches products and services you had no idea were even in development. Such is the case tonight when I saw the news that Yahoo! Kickstart launched.
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