A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy..
The Yahoo! marketing team is cranking things at high gear right now and Advertising Week in New York is the serving as the launch of a number of things that are happening with the overall Yahoo! Brand. That being said, there are lots of specific things going on for advertisers.
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Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.
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Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.
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Cool announcement from my employer today, as they’ve announced the beta testing of “Rich Ads” in search results.
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Jawad Shuaib wrote a guest post for ReadWriteWeb today called “What Yahoo Must Do to Survive”, and I thought it was worth some comments as I have some disagreements with it.
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My employer Yahoo! announced today they’ve launched Yahoo! Web Analytics which was formally known as IndexTools.
The product is rolling out to various customer segments through the rest of year. It looks like Yahoo! Small Business merchants, advertisers making microsites, and developer partners will be the first to get access. I believe previoius IndexTools customers already have active accounts.
As an analytics nut, I must admit I’m ashamed to have not used it, although I did give IndexTools a test run before the Yahoo! acquisition. From my experience I felt like as a free product under Yahoo! it was a more powerful application than Google Analytics, so I think it will be well received in the analytics market.
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I haven’t been posting much to this blog lately unfortunately, and there are some legitimate reasons why.
First, adding a third kid in Caiden to the family has definitely cut down on the free time that much more. He stays up later than my older girls which makes it a bit harder to fit in blog posts at night.
Second, work has been absolutely crazy as my team has had a big role in the new ad management platform APT from Yahoo!. [Read more...]
Yahoo! just announced that they’ve sent over 100M visits to the Newspaper Consortium from Yahoo! sites. The Consortium is a partnership of holding companies that contains 770 local newspapers. And apparently they are pretty happy about getting links to their articles throughout Yahoo!
“It’s very exciting when our news makes it to Yahoo.com’s top features,” said Anthony Moor, Deputy Managing Editor, Interactive, The Dallas Morning News, and editor of dallasnews.com. “It’s like a firehose blasting us with up to 800,000 page views in just a couple of hours. We’ve had placements that have accounted for up to 27 percent of the day’s page views, and 65 percent of the day’s unique visitors.”
Read/Write Web points to some interesting data from Comscore showing that Yahoo! Buzz is surpassing Digg in traffic, engagement, and also has a more balanced demographic.
First, I’d say to never trust just one statistics service, but it is safe to say that it looks like Yahoo! Buzz is a winner thus far in it’s growth and shows what Yahoo! can do with it’s audience when they execute something well. Buzz is probably far from Digg in being a known brand in the “social news” space, but does that matter if you’re introducing social news to the rest of the internet beyond the technology elite?
Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
Yahoo! Acquires IndexTools
This blog originally started with a focus on web analytics, so it’s near and dear to my heart. I’m excited to see how IndexTools is used both internally and externally for Yahoo!. Web analytics expert Eric Petersen has a good post about why this could be a game changer.
Former Yahoo! SVP Tim Cadogan Becomes CEO at OpenX
A great hire for OpenX, as I really enjoyed working with Tim while he was at Yahoo!. OpenX is a very interesting business right now, it’ll be fun to watch what Tim does there.
Yahoo! Tests Outsourcing Search Monetization With Google
No comment.
Yahoo! And AOL To Merge?
No comment.
NewsCorp To Join Microsoft In Yahoo! Offer?
No comment, man this blog is exciting.
AOL and Ad.com Jump Into the Small Publisher Game With PubAccess
Not too long ago I remember it was a bunch of fairly standard ad networks as the only options for small publishers. Then we launched Direct Media Exchange (formerly RMX Direct) at Right Media which was the first “tool” to help publisher manage multiple ad networks and make their lives easier. Since then we’ve seen more in this space like The Rubicon Project, PubMatic, now PubAccess, and Google’s AdManager in a less direct way. I don’t think we’ll see the last of it either.
Definitely not a slow news day in the world of Yahoo!
