Posts filed under 'Yahoo'
My employer Yahoo! announced today they’ve launched Yahoo! Web Analytics which was formally known as IndexTools.
The product is rolling out to various customer segments through the rest of year. It looks like Yahoo! Small Business merchants, advertisers making microsites, and developer partners will be the first to get access. I believe previoius IndexTools customers already have active accounts.
As an analytics nut, I must admit I’m ashamed to have not used it, although I did give IndexTools a test run before the Yahoo! acquisition. From my experience I felt like as a free product under Yahoo! it was a more powerful application than Google Analytics, so I think it will be well received in the analytics market.
Related Blogs
October 8th, 2008
I haven’t been posting much to this blog lately unfortunately, and there are some legitimate reasons why.
First, adding a third kid in Caiden to the family has definitely cut down on the free time that much more. He stays up later than my older girls which makes it a bit harder to fit in blog posts at night.
Second, work has been absolutely crazy as my team has had a big role in the new ad management platform APT from Yahoo!. It’s going to be pretty exciting watching this product grow, get rolled out to customers, and make real progress in the display advertising business. I don’t think the market and media are grasping what it is exactly yet and how it will help both Yahoo! and its clients, but that will come in time.
Anyway, I hope to get some more posts on this blog in related to the advertising industry and web publishing business, and I have been publishing quicker personal and business thoughts at Twitter which also funnels through to Facebook if you care to get more updates there.
Related Blogs
September 30th, 2008
Yahoo! just announced that they’ve sent over 100M visits to the Newspaper Consortium from Yahoo! sites. The Consortium is a partnership of holding companies that contains 770 local newspapers. And apparently they are pretty happy about getting links to their articles throughout Yahoo!
“It’s very exciting when our news makes it to Yahoo.com’s top features,” said Anthony Moor, Deputy Managing Editor, Interactive, The Dallas Morning News, and editor of dallasnews.com. “It’s like a firehose blasting us with up to 800,000 page views in just a couple of hours. We’ve had placements that have accounted for up to 27 percent of the day’s page views, and 65 percent of the day’s unique visitors.”
When I read this article the first question that came to my mind was how much ad revenue Yahoo! created for the Consortium through that traffic, so it’s time for some back of the envelope math!
(Note, I have no inside information or statistics and these are all just estimated guesses).
1. Yahoo! has sent 100 million visits to Consortium websites.
2. Let’s assume an average page views per visit at a conservative 3 pages viewed per visit which gives us an estimated 300 million page views created.
3. Some brief viewing of newspaper sites gives me an average of around 5 ad impressions per page. That gives us a total of 1.5 billion ad impressions created.
4. A portion of those impressions are going to be sold at high CPM rates, while a portion will be sold at lower non-guaranteed rates below $1. How much depends on the individual newspapers and the strength of their salesforces. This is a tough one to estimate, but let’s just say the average nets out to a $2 CPM overall.
Divide 1.5 billion by 1000 to get 1.5 million. Then multiply by $2 to get a total of $3 million dollars that Yahoo! has provided in direct ad revenue.
Conclusion
Obviously if you change any of those numbers they’re so large the results change dramatically, but I feel like this is at least a decent estimate of direct revenue. That of course doesn’t tell the whole story as many users may become return visitors, bookmark sites, visit sponsored sections, or provide revenue to the newspaper in other ways.
“More than the bursts and spikes, sharing our content with Yahoo! brings a steady growth in traffic to our site, which provides us with more inventory to sell to our advertisers,” said Jon Beck, Vice President, Online Advertising and Business Development, The New York Daily News. “Our overall partnership with Yahoo! has been game-changing, and has brought new energy to our content and business.”
That’s exciting stuff to hear for Yahoo!. I think it’s also one advantage they have over Google and others in advertising relationship is the ability to create partnerships that go beyond just direct monetization to provide value to publishers in many ways. It’s going to be interesting to watch as Yahoo! gets more aggressive in opening up their own sites to traffic partnerships and advertising deals.
July 30th, 2008
Read/Write Web points to some interesting data from Comscore showing that Yahoo! Buzz is surpassing Digg in traffic, engagement, and also has a more balanced demographic.
First, I’d say to never trust just one statistics service, but it is safe to say that it looks like Yahoo! Buzz is a winner thus far in it’s growth and shows what Yahoo! can do with it’s audience when they execute something well. Buzz is probably far from Digg in being a known brand in the “social news” space, but does that matter if you’re introducing social news to the rest of the internet beyond the technology elite?
May 14th, 2008
Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
Yahoo! Acquires IndexTools
This blog originally started with a focus on web analytics, so it’s near and dear to my heart. I’m excited to see how IndexTools is used both internally and externally for Yahoo!. Web analytics expert Eric Petersen has a good post about why this could be a game changer.
Former Yahoo! SVP Tim Cadogan Becomes CEO at OpenX
A great hire for OpenX, as I really enjoyed working with Tim while he was at Yahoo!. OpenX is a very interesting business right now, it’ll be fun to watch what Tim does there.
Yahoo! Tests Outsourcing Search Monetization With Google
No comment.
Yahoo! And AOL To Merge?
No comment.
NewsCorp To Join Microsoft In Yahoo! Offer?
No comment, man this blog is exciting.
AOL and Ad.com Jump Into the Small Publisher Game With PubAccess
Not too long ago I remember it was a bunch of fairly standard ad networks as the only options for small publishers. Then we launched Direct Media Exchange (formerly RMX Direct) at Right Media which was the first “tool” to help publisher manage multiple ad networks and make their lives easier. Since then we’ve seen more in this space like The Rubicon Project, PubMatic, now PubAccess, and Google’s AdManager in a less direct way. I don’t think we’ll see the last of it either.
Definitely not a slow news day in the world of Yahoo!
April 10th, 2008
Yahoo! has just gone public with AMP!, as pointed out in the New York Times by Miguel Helft.
The nice thing is now when talking with others outside Yahoo! they’ll have a bit more understanding of one of the major efforts I’m working on. Of course, there will be questions and confusion, for example Mashable saying it seems a lot like Google Adsense. I know Mashable is going off of very little information, but I thought I’d just note that’s not accurate at all. Watching the early preview video below should give a bit more feel of the direction the platform is moving.
April 6th, 2008
I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.
The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.
Advertising.com has been on the top of these numbers for a while, but this is the first month that the Yahoo! Ad Network has actually been listed in the numbers, and it finished barely second right out of the gate. Also it’s notable that Google’s legendary ad network is in third with the number of users it reaches in the US, and that a Yahoo!-owned Blue Lithium network is in 4th hitting 74 percent of the market.
As the Yahoo! Ad Network begins to start getting aggressive on off-Yahoo! properties such as their relationships with eBay and Comcast and recent deals with Forbes.com, WebMD, Ziff Davis, and Cars.com, it seems likely to me that Yahoo! will take over the top spot here and own the 1st and 4th largest ad networks on the web. That’s going to be a story worth telling soon.
December 21st, 2007
One of the things that’s interesting adjusting to working for a much larger company now, is that the company launches products and services you had no idea were even in development. Such is the case tonight when I saw the news that Yahoo! Kickstart launched.
Kickstart appears to most likely be a competitor to LinkedIn, as it’s aimed around letting people list where they went or go to school, and where they work or worked. I think the assumption would be that people can use it to find jobs, get advice, and network within communities they understand.
It also seems to be in a pretty early state as there isn’t a ton of functionality. However, that’s also what I’m liking about it. I’m pretty burned out on the complexity of the top social networks these days, so something that’s much simpler and easier to understand is a nice change of pace.
It’s also addressing one of the problems I’ve had with LinkedIn which is that LinkedIn isn’t quite enough of a social network as it doesn’t have profile pictures and other information about people beyond work/school. It looks like Kickstart is setting itself up to fit that need. Can it succeed though with LinkedIn having years of a head start?
I don’t know, but here’s my profile if you’d like to connect.
November 4th, 2007
As a follow up to my previous post about my excitement for the Right Media Open, I should not that my excitement level just rose as we’ve announced that Chief Yahoo! Jerry Yang will be doing a fireside chat keynote at the Right Media Open. Most likely the topics of discussion will hover around the new digital advertising world and how Yahoo! is taking part in it.
The Right Media Open is an invite-only event due to space limitations, but if you haven’t received an invite and think you’re interested in going, you can state your case with me.
October 1st, 2007
We’re fully integrated into the Yahoo! world now, and starting to do a little cross-promotion for my team’s product Direct Media Exchange with the Yahoo Publisher Network customer base. This brief blog post on the YPN Blog is the first of those efforts…
August 29th, 2007
Previous Posts
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=840f3ce7-210b-4726-9fee-6d3bcec58f02)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=754950a6-cc94-47e8-b121-5939b3c76703)
