It was announced today that Adobe will be acquiring web analytics powerhouse Omniture for about $1.8 billion. First, congratulations to both parties and hopefully it will lead to great things in the future.
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Adobe Buying Omniture: What does it mean?
Yahoo! Web Analytics Launches for Advertisers
Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.
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Yahoo! Web Analytics Launches
My employer Yahoo! announced today they’ve launched Yahoo! Web Analytics which was formally known as IndexTools.
The product is rolling out to various customer segments through the rest of year. It looks like Yahoo! Small Business merchants, advertisers making microsites, and developer partners will be the first to get access. I believe previoius IndexTools customers already have active accounts.
As an analytics nut, I must admit I’m ashamed to have not used it, although I did give IndexTools a test run before the Yahoo! acquisition. From my experience I felt like as a free product under Yahoo! it was a more powerful application than Google Analytics, so I think it will be well received in the analytics market.
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Sitemeter Goes Down in IE, Takes Thousands of Sites With It
As of 11 pm PST on Friday night, any website or blog using the popular and free web analytics service SiteMeter is not loading in Internet Explorer. This is significant because it’s worse than just one site being down and harming itself, because SiteMeter is an analytics provider any site that’s running it’s code is not loading in IE. This includes all the popular blogs of the Gawker Media network like Gawker.com, Valleywag.com, Gizmodo.com and more. Additionally popular gossip blog PerezHilton.com is also down.
The sites appear to start to load until the Sitemeter tag is rendered, and then get an “Operation Aborted” error from Internet Explorer which then refreshes the site to a blank page.
Since many bloggers and web developers use Firefox or Safari, they may not initially notice this is occurring, but I’m sure there will be plenty of user complaints flooding their inboxes and blogs will begin to sound the alarm. Let’s hope Sitemeter rectifies it quickly.
Sitemeter’s basic service is free, and this may be a case of you get what you pay for, but it’s been a reliable analytics provider for years. This may be a prime example though of the damage that can occur when using a free web service and the impact it can have on a business. It’s unknown whether Sitemeter Premium users which pay for the analytics application are experiencing the same problem.
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Google Trends for Websites Review and Thoughts
Google recently announced a new addition to their Google Trends tools called “Google Trends for Websites”. In short, you can now use Google Trends to see traffic estimates, related sites, and related searches for website URLs you enter into the tool by regions and over different time periods.
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Microsoft Gatineau Screenshots Surface
Lo and behold, screenshots of Microsoft’s upcoming web analytics application Gatineau are surfacing on the web along with an interview with Microsoft’s Ian Thomas about the application.
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Innovative and Free Web Analytic Tools
Read/Write Web does a nice roundup of 10 free and innovative web analytics tools. I’ve used most of them but I’m excited that they brought up a few new ones to try. My thoughts on the tools that I have used they mention:
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Quantcast Releases Video and Widget Measurement
I’ve said it before and I’ll say it again, I like what Quantcast is doing in trying to measure the web. Everyone complains about the inaccuracies of Alexa and other similar ranking tools, and they have good reason to complain.
The reason I like Quantcast is because they actually give publishers code to put on their site so you can actually send them real traffic data in which to rank your site accordingly and report interesting demographics and other information. As a publisher not only will you be ranked more accurately, but you can use the information to help pitch your site to advertisers.
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Clicky Interview on Centernetworks
Centernetworks has a nice background interview with Sean Hammonds who is one of the founders of analytics solution Clicky.
I’ve mentioned it before, but Clicky is currently my favorite blog analytics solution. It isn’t as high-powered as a lot of solutions out there, but it has a very usable interface and some nice features not seen in other applications. What’s maybe the most impressive thing though is that Clicky is self-funded and built by just Sean as the programmer, and his partner who handles business matters. Great applications can be made by a small team!
Is Time Spent the Answer?
I love web analytics and traffic rankings, but unfortunately the web still suffers from a lack of reliable and accurate comparison metrics between sites. Nielsen announced last Tuesday that they are ditching the page view in favor of the “time spent” metric. The question though is if this is a good thing?
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