The Right Media Open event we held last October in Half Moon Bay was a big success for both Right Media as a company but also for all our clients who benefited from the networking that took place at the event. Just recently some videos of some of the panels and discussions at the event were added to our Right Media Open site. The videos include: (more…)
Jerry Yang to Keynote the Right Media Open
Monday, October 1st, 2007
As a follow up to my previous post about my excitement for the Right Media Open, I should not that my excitement level just rose as we’ve announced that Chief Yahoo! Jerry Yang will be doing a fireside chat keynote at the Right Media Open. Most likely the topics of discussion will hover around the new digital advertising world and how Yahoo! is taking part in it.
The Right Media Open Starts Coming Together
Wednesday, September 19th, 2007
At a previous job I was in charge of the ecommerce and content properties and web analytics was one of my big areas of focus. Our primary analytics provider was WebsideStory (now called Visual Sciences), and each year they held a user conference where customers of their product got together with the staff at WebsideStory to learn, share, network, and have fun. It was an event I enjoyed a great deal as a customer and someone interested in the analytics space. (more…)
What the Heck is an Ad Exchange?
Friday, July 20th, 2007An experience today made it blatantly clear to me that being in the ad exchange business I take it for granted that I know what actually is an ad exchange.
I’m amazed, but it had never really occurred to me that most people think an ad exchange is more like a link exchange. Meaning that an ad exchange is a system where websites swap ads with each other. That really isn’t the case at all, but based on the words themselves and the concept of link exchanges I can see how people come up with that conclusion.
(more…)Battle of the Advertising Superpowers: Who’s Got What?
Monday, June 18th, 2007
It’s been a crazy couple of months. Not only did my
Conversion Rater › Edit — WordPress2007/04/29/yahoo-acquires-right-media-im-a-yahooligan/”>employer agree to be acquired by Yahoo!, but our competitive landscape has changed dramatically with Google acquiring Doubleclick, Microsoft acquiring aQuantive, WPP acquiring 24/7 RealMedia and AOL acquiring AdTech AG to go along with what they already own in Advertising.com.
Additionally, there are still some other large players who are also in the game such as News Corp./Myspace/Strategic Data Corp, and IAC/Ask.com.
Obviously this is a big land grab for these large companies, combined with trying to get innovative companies who are pushing things forward in online advertising. The Wall St. Journal talks about the ad exchange concept and how it relates to these acquisitions.
The media and blogs have been covering these stories quite a bit, but I’ve seen a lot of writers and commenters really not having a great gasp on what pieces of the advertising business each company has now, how they all stack up, and what it all means going forward. So, I’ll try and help out.
(more…)Right Media CEO Talks About Exchanges
Thursday, May 31st, 2007Our CEO Mike Walrath just had a good interview published that answers a lot of the basic questions about the Right Media Exchange and how it functions. If you’re curious about exchanges, it’s a good read.
History of Right Media in the New York Times
Friday, May 18th, 2007It’s amazing how fast things change in a year or two. After being a company that had little to no press coverage, it’s come fast and furious ever since Yahoo! invested in Right Media last October. Now the New York Times has a brief history of Right Media in their recent piece “Your Ad Goes Here”.
Yahoo Acquires Right Media: I’m a Yahooligan!
Sunday, April 29th, 2007
The New York Times, jumped the gun by a few hours but the story is out that Yahoo has acquired my employer Right Media.
(more…)A Name Change: Direct Media Exchange
Tuesday, April 24th, 2007
After a couple months of confusion between the product I run for Right Media that was formerly titled RMX Direct, we’ve renamed it to Direct Media Exchange. The confusion came from the fact that the product was a simple publisher interface to participate in the Right Media Exchange which many people abbreviate to RMX, but people would often get confused between the Right Media Exchange as a whole and this product specifically. The similar names essentially caused people to think it was the same thing.
