ConversionRater - Pat McCarthy's Blog.

As a father of three kids, I found the following video from Dr. Randy Pausch to be important and quite moving. Paush is a computer science professor at Carnegie Mellon who only has a short time to live due to pancreatic cancer, and he made a special last lecture for his class and most importantly his three kids that is about his mindset and how to live life. Pretty inspirational stuff.

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Over on the YPN Blog, Jerri Gillean here in the Eugene Right Media/Yahoo! office contributed an overview of what an Ad Exchange is and some important questions to ask when comparing ad exchanges.

When you’re looking at joining an exchange, ask these questions:

1. Does it work in real time? Using historical data is like checking yesterday’s weather to predict what to wear today.
2. Is it neutral? A neutral exchange simply provides a technology that allows for buying and selling, and doesn’t attempt to hold all the relationships with the buyers and sellers.
3. Is it scaleable? If your site goes from 100,000 to 100,000,000 impressions a month, will that exchange be able to handle that volume?
4. Is it secure? How does the exchange protect you as a publisher? (This is key: It isn’t as easy as you may think.)
5. Is there open competition? Does the exchange allow non-members to compete with exchange members?
6. Is it a community? Sure, there’s competition, but are there also forums so that people can communicate with each other and form partnerships?
7. Is it a technology platform? Is it open, with APIs that anyone can connect to?
8. Does it have publishers, advertisers AND networks?
9. Is there a solution for me? Does the exchange offer a solution for both enterprise and non-enterprise publishers?
10. Are there strings attached? What else does the exchange require you to do?

In my opinion, not everyone claiming to be an ad exchange today really is one.  So the questions Jerri lists are definitely interesting to ask across all the companies who say they are operating an ad exchange today.

It’s been heating up for a while in the online ad platform space, and it’s now going to get hotter with Google and Doubleclick’s merger allowed to proceed by the FTC. I expected it would be approved, so no big surprise here.

I’ve often thought solar power was one of the most promising clean energy options for many reasons, but it seems as if the advancement of the technology hasn’t moved as fast as it should or is capable. Over the last couple of years I’ve read about many promising advancements that seemed to start pushing solar forward. The latest news from a company called Nanosolar gets me excited as they’ve brought a new flat panel solar technology to a commercial state that is cheaper than many past solar options.
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The announcement that Yahoo! Mail and Yahoo! Messenger are partnering with Jet Blue to offer lightweight wifi services on flights is both extremely cool, and kind of sad at the same time for me.

Being that I’m traveling a lot now for work it becomes readily apparent when I’m in the air that it’d be nice to be able to connect to the web in order to get work done and communicate with colleagues, friends, and family.

However, in a weird way I also treasure those few hours of internet-free time to read documents or get stuff done that is harder to focus on with connectivity distractions. It’s also a good time to just relax on occasion by reading a book or watching a movie. I guess as connectivity hits the friendly skies it will just be another place I’ll have to learn to block out distractions to relax or be extremely productive.

Happy Halloween, Go Ducks this weekend against ASU in one of the biggest games ever at Autzen Stadium, and hat tip to Mike McNeeley for the image.

I’ve been to a lot of web industry events, so I’ve become pretty picky on what actually makes a good one. It’s essentially nailing the combination of event content, organization, location, social events, and the quality of the people there.

While maybe not an A+ in every category, the Right Media Open that occurred last week in Half Moon Bay was the best event I’ve ever attended.

There is bias in my opinion since I work for Right Media and played a part in planning and executing the event, but this is also my blog and my opinion, so let’s just roll with it. I had an advantage in enjoying it since I knew the majority of the attendees and was interested in the content, but I can objectively judge the location, reaction of the attendees, the activities, and general mood of the event. And those were all off the charts.

Half Moon Bay is supposedly cloudy and rainy for much of the year, but we had 75 degree weather to go along with the amazing views and quality of the Ritz. There was golf, Segway tours, tennis, fitness, poker, drinking, comedy, and somewhere mixed along the way we had numerous speakers and panel discussions about advertising exchanges.

The highlights for the majority of the world may have been the Jerry Yang Keynote, or the Competitor Faceoff, but I probably was most amused watching my fellow coworkers crack jokes while running their panel discussions.

Special thanks to Jeanette O’Donoghue, Lauren Axelrod, and Meredith McTernan for putting the event together, and to the rest of the Right Media team for making it all happen. Also a huge thanks to all the great attendees who are pioneers in the online advertising space.

Oh, and they also had really large pumpkins.