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	<title>ConversionRater - Pat McCarthy&#039;s Blog.&#187; Publishing</title>
	<atom:link href="http://www.conversionrater.com/category/publishing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.conversionrater.com</link>
	<description>A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy..</description>
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		<title>Batch Is a Very Nice Photo Sharing App</title>
		<link>http://www.conversionrater.com/2011/10/27/batch-is-a-very-nice-photo-sharing-app/</link>
		<comments>http://www.conversionrater.com/2011/10/27/batch-is-a-very-nice-photo-sharing-app/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 05:09:47 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/?p=1441</guid>
		<description><![CDATA[I&#8217;ve tried out just about every iPhone photo sharing app, and many of them are quite good. I&#8217;ve mostly been attached to Instagram due to the ease of use, design, and the biggest user base means I have more people to follow and to share photos with. One of the biggest problems with photo sharing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://uncrunched.files.wordpress.com/2011/10/batch1.jpg?w=250&#038;h=488" alt="Batch Screenshot" align="right" hspace="5" vspace="5" />I&#8217;ve tried out just about every iPhone photo sharing app, and many of them are quite good.  I&#8217;ve mostly been attached to Instagram due to the ease of use, design, and the biggest user base means I have more people to follow and to share photos with.</p>
<p>One of the biggest problems with photo sharing apps so far is that they all tend to only allow you to share one photo at a time.  While this keeps the quality of photos shared high, it creates some problems.</p>
<p>It&#8217;s a painful process if you want to share multiple photos from an event, as part of a theme, or just to get photos off your phone and put them in a place they can be shared without the painful process of downloading them to a computer and then uploading them somewhere.</p>
<p>Tonight Mike Arrington broke the news that the team at self-photo taking startup DailyBooth <a href="http://uncrunched.com/2011/10/27/batch-may-be-the-perfect-mobile-photo-sharing-app-no-seriously/">recently launched a photo sharing app called Batch</a> for the iPhone.</p>
<p>I downloaded Batch and immediately loved it for the following reasons:</p>
<ul>
<li>The design is beautiful.  I love the handwritten instructions that overlay the screen in certain areas, and it walks you through how to use the application really well.</li>
<li>Uploading photos in a batch is great.  The first time I got to touch multiple photos and have them uploaded at once I saw the value in the speed and simplicity of sharing the photos in a batch.</li>
<li>Automatic friend connection via Facebook makes it nice to not have to worry about building up my social graph.  As friends join Batch, we&#8217;ll just get connected.  Simple.  This has some downsides in that you can&#8217;t customize who you follow or don&#8217;t follow yet, but I prefer it over having to start from scratch and manually choose everything and hope my friends find me.</li>
<li>You can see the future potential if batches from one event or location are grouped automatically and viewable together.  It could nicely fulfill the promise of <a href="http://color.com/">Color</a> that never came to be.</li>
</ul>
<p>If you have an iPhone and share photos, give Batch a try in the app store.</p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Yahoo! Starts Offering Rich Ads in Search</title>
		<link>http://www.conversionrater.com/2009/02/19/yahoo-starts-offering-rich-ads-in-search/</link>
		<comments>http://www.conversionrater.com/2009/02/19/yahoo-starts-offering-rich-ads-in-search/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 09:17:54 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[search advertising]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/?p=777</guid>
		<description><![CDATA[Cool announcement from my employer today, as they&#8217;ve announced the beta testing of &#8220;Rich Ads&#8221; in search results. There&#8217;s a few things I am liking about this: The addition of video, images, and form input boxes can actually provide a lot of help and value to a user searching for specific information. The ability to [...]]]></description>
			<content:encoded><![CDATA[<p>Cool announcement from my employer today, as they&#8217;ve <a href="http://www.ysmblog.com/blog/2009/02/18/your-ads-richer/">announced the beta testing of &#8220;Rich Ads&#8221; in search</a> results.<br />
<span id="more-777"></span><br />
There&#8217;s a few things I am liking about this:</p>
<ul>
<li>The addition of video, images, and form input boxes can actually provide a lot of help and value to a user searching for specific information.  The ability to <a href="http://search.yahoo.com/search?p=pedigree&#038;ei=UTF-8&#038;fr=moz2">watch a Pedigree commercial</a> without leaving the search results page is helpful and interactive.  Or how about <a href="http://search.yahoo.com/search;_ylt=A0oGkwjWIp1J0TwAEUlXNyoA?p=esurance&#038;y=Search&#038;fr=moz2">entering your zip code for an Esurance quote</a>?</li>
<li>It is innovation in an area that actually hasn&#8217;t seen that much innovation for an area that has so much business being done through it.  It&#8217;ll be fascinating to see testing results from this.</li>
<li>If done well, I imagine it will provide better results and more interaction for the advertiser.</li>
<p>I can&#8217;t wait to see this roll out more and hear about the results.</p>
</ul>
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>search advertising</b></li>
<li><a href="http://www.computer-advice.info/2009/02/18/how-to-with-paid-search-advertising/">How to with paid <b>search advertising</b> | Computer Advice</a></li>
<li><a href="http://www.adoperationsonline.com/2009/02/17/clickable-integrates-emerging-google-ad-formats-into-newest-version-of-its-search-advertising-management-solution/">Clickable Integrates Emerging Google Ad Formats into Newest <b>&#8230;</b></a></li>
<li><a href="http://techpulse360.com/2009/02/10/google-takes-search-advertising-mobile/">Google Takes <b>Search Advertising</b> Mobile « TechPulse 360</a></li>
<li><a href="http://techpulse360.com/2009/02/06/search-advertising-fell-8-in-the-fourth-quarter/"><b>Search Advertising</b> Fell 8% In The Fourth Quarter « TechPulse 360</a></li>
</ul>
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		<title>Publisher Success Story: Plentyoffish at Inc.com</title>
		<link>http://www.conversionrater.com/2009/01/09/publisher-success-story-plentyoffish-at-inccom/</link>
		<comments>http://www.conversionrater.com/2009/01/09/publisher-success-story-plentyoffish-at-inccom/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 19:09:42 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Markus Frind]]></category>
		<category><![CDATA[PlentyofFish]]></category>
		<category><![CDATA[Plentyoffish.com]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/?p=774</guid>
		<description><![CDATA[The story of Markus Frind and the success of Plentyoffish.com has been covered before and is pretty well known to those who follow the web publishing world closely. Inc.com goes a bit deeper though than previous stories, so it&#8217;s interesting to learn a bit more about Frind and his background and the success Plentyoffish.com has [...]]]></description>
			<content:encoded><![CDATA[<p>The story of Markus Frind and the success of <a href="http://plentyoffish.com">Plentyoffish.com</a> has been covered before and is pretty well known to those who follow the web publishing world closely.  <a href="http://www.inc.com/magazine/20090101/and-the-money-comes-rolling-in.html">Inc.com goes a bit deeper</a> though than previous stories, so it&#8217;s interesting to learn a bit more about Frind and his background and the success Plentyoffish.com has received.<br />
<span id="more-774"></span><br />
There are some good lessons <a href="http://www.inc.com/magazine/20090101/and-the-money-comes-rolling-in.html">in his story</a>.</p>
<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/4908d964-9f2e-413f-a5fb-34ffca5f6ef7/" title="Zemified by Zemanta"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_c.png?x-id=4908d964-9f2e-413f-a5fb-34ffca5f6ef7" alt="Reblog this post [with Zemanta]"/></a></div>
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>Markus Frind</b></li>
<li><a href="http://plentyoffish.wordpress.com/2009/01/03/its-official-matchcom-abandons-paid-dating/">Its official Match.com Abandons Paid Dating… « The Paradigm Shift</a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/11/19/listening-to-users-is-bad/">Listening to users is bad…</a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/11/13/monetization-free-verse-paid/">Monetization free verse paid.</a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/11/23/facebook-ditches-3rd-party-ads/#comment-112297">Comment on Facebook Ditches 3?rd party ads. by <b>Markus Frind</b></a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/08/07/googles-to-dominate-display-ads/">Googles to dominate display ads</a></li>
</ul>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>PlentyofFish</b></li>
<li><a href="http://plentyoffish.wordpress.com/2008/12/20/2008-was-a-good-year-now-13-in-the-us/">2008 was a good year, now #13 in the US. « The Paradigm Shift</a></li>
<li><a href="http://plentyoffish.wordpress.com/2009/01/03/its-official-matchcom-abandons-paid-dating/">Its official Match.com Abandons Paid Dating… « The Paradigm Shift</a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/11/29/plentyoffish-paid-virtual-goods/"><b>Plentyoffish</b> Paid Virtual Goods… « The Paradigm Shift</a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/11/13/monetization-free-verse-paid/">Monetization free verse paid. « The Paradigm Shift</a></li>
<li><a href="http://plentyoffish.wordpress.com/2008/11/12/plentyoffish-is-hiring/"><b>Plentyoffish</b> is hiring. « The Paradigm Shift</a></li>
</ul>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>Plentyoffish.com</b></li>
<li><a href="http://www.musicvideobum.com">Music Videos</a>
</li>
</ul>
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		<item>
		<title>Good Examples of Ad Operations Disasters</title>
		<link>http://www.conversionrater.com/2008/09/08/good-examples-of-ad-operations-disasters/</link>
		<comments>http://www.conversionrater.com/2008/09/08/good-examples-of-ad-operations-disasters/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 17:06:15 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[ad server]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/?p=730</guid>
		<description><![CDATA[Doug Wintz has a nice article about common ad operations disasters that can occur for publishers who are large enough to have sales and ad operations teams. Since this is usually one of the largest revenue streams for publishers, it&#8217;s always been surprising to me you don&#8217;t see more discussion about how to optimize and [...]]]></description>
			<content:encoded><![CDATA[<p>Doug Wintz has a nice article about <a href="http://www.imediaconnection.com/content/20428.asp">common ad operations disasters</a> that can occur for publishers who are large enough to have sales and ad operations teams.<br />
<span id="more-730"></span><br />
Since this is usually one of the largest revenue streams for publishers, it&#8217;s always been surprising to me you don&#8217;t see more discussion about how to optimize and improve this area of business.  The technology in this area has been pretty slow to improve until the last few years.  Now the major players are all building new and improved ad serving technology that should help improve ad operations for publishers who are forward thinking and embrace the new tools out there.<br />
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>ad server</b></li>
<li><a href="http://willvideoforfood.com/2008/09/08/online-video-ad-spending-optimistic-news/">Online-Video <b>Ad</b> Spend: Optimistic But Still “Sculpting Fog”</a></li>
<li><a href="http://blog.yieldbuild.com/2008/08/27/google-ad-manager/">Google <b>Ad</b> Manager</a></li>
</ul>
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		</item>
		<item>
		<title>Be Careful With Direct Ad Sales</title>
		<link>http://www.conversionrater.com/2008/08/20/be-careful-with-direct-ad-sales/</link>
		<comments>http://www.conversionrater.com/2008/08/20/be-careful-with-direct-ad-sales/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 08:09:16 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/?p=724</guid>
		<description><![CDATA[Most publishers talk about the risks of getting dangerous or unwanted ad creatives from ad networks, but as Greg points out it looks as though they should also be careful with who they sell their inventory directly to, and what kind of ad code that advertiser is choosing to run on their site. Kudos to [...]]]></description>
			<content:encoded><![CDATA[<p>Most publishers talk about the risks of getting dangerous or unwanted ad creatives from ad networks, but as <a href="http://yardley.ca">Greg</a> points out it looks as though they should also be <a href="http://yardley.ca/2008/08/19/direct-ad-sales-potentially-dangerous/">careful with who they sell their inventory directly to</a>, and what kind of ad code that advertiser is choosing to run on their site.<br />
<span id="more-724"></span><br />
Kudos to <a href="http://www.mikeonads.com/2008/08/19/google-adsense-showing-malvertisements/">Mike for noticing this</a>, he&#8217;s like the malvertisement equivalent of Batman.</p>
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		<item>
		<title>MacRumors.com Publisher Success Story</title>
		<link>http://www.conversionrater.com/2008/07/20/macrumorscom-publisher-success-story/</link>
		<comments>http://www.conversionrater.com/2008/07/20/macrumorscom-publisher-success-story/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 07:13:20 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/?p=706</guid>
		<description><![CDATA[I love publisher success stories. I think it&#8217;s part of the core of what I love about the business aspects of the web, and why I ended up building advertising tools that help them earn more money doing what they love. The New York Times recently published an article about Arnold Kim who runs MacRumors.com, [...]]]></description>
			<content:encoded><![CDATA[<p>I love publisher success stories.  I think it&#8217;s part of the core of what I love about the business aspects of the web, and why I ended up building advertising tools that help them earn more money doing what they love.</p>
<p>The New York Times recently <a href="http://www.nytimes.com/2008/07/21/technology/21blogger.html?_r=1&#038;partner=rssnyt&#038;emc=rss&#038;oref=slogin">published an article about Arnold Kim</a> who runs <a href="http://www.macrumors.com/">MacRumors.com</a>, one of the most successful blogs on the web.<br />
<span id="more-706"></span><br />
It&#8217;s not really a touching rags to riches story as Kim was already earning a six-figure income as a doctor, but it is a great example how identifying a need, then building a relatively simple site, and working really hard to create great content over the years can put you in a great place.  </p>
<blockquote><p>The site placed MacRumors No. 2 on a list of the “25 most valuable blogs,” right behind Gawker Media and ahead of The Huffington Post, PerezHilton.com, and TechCrunch. Two of the other tech-oriented blogs on its list, Ars Technica and PaidContent, were sold earlier this year, reportedly for sums in excess of $25 million.</p></blockquote>
<p>The cynics out there will say &#8220;Sure, but all the good topics already have established sites today so it&#8217;s too hard to compete.&#8221;  While it&#8217;s true it&#8217;d be hard to crack the rumor market for Apple right now, it&#8217;s far from true in general.  There are new areas of interest all the time that lend themselves to opportunities.  Techcrunch is one of the most successful sites out there, and it was started a couple of years ago when Web 2.0 caught fire.  </p>
<p>Just now the market is somewhat open for someone to do a great job covering the iPhone App world in great detail and becoming THE resource.  An established site like MacRumors.com has an advantage of already having a foothold in this area, but they also suffer from not being able to focus on the topic exclusively.</p>
<p>It&#8217;s not that hard to think up topics if you open your mind, the harder part is putting in the effort for years creating content and marketing your site to achieve the success.  It&#8217;s exciting to know though that the door is still wide open, and I think we&#8217;ll be reading stories like this for years to come.</p>
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		<title>Full RSS Feeds Please!</title>
		<link>http://www.conversionrater.com/2007/09/06/full-rss-feeds-please/</link>
		<comments>http://www.conversionrater.com/2007/09/06/full-rss-feeds-please/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 19:17:04 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/index.php/2007/09/06/full-rss-feeds-please/</guid>
		<description><![CDATA[Over the last year as I&#8217;ve used a Blackberry at work and iPhone for personal use I realized I mostly do my RSS feed reading on my phones now while traveling. What this has primarily done, is taught me that the mobile web is going to become increasingly important in the future. I know, that [...]]]></description>
			<content:encoded><![CDATA[<p>Over the last year as I&#8217;ve used a Blackberry at work and iPhone for personal use I realized I mostly do my RSS feed reading on my phones now while traveling.  What this has primarily done, is taught me that the mobile web is going to become increasingly important in the future.  I know, that wasn&#8217;t really that unique of a revelation.   Perhaps a minor but more actionable revelation is that summary only RSS feeds just suck.  They really do.<br />
<span id="more-643"></span><br />
When I used to read feeds on my computer with a fast broadband connection it was nice to be able to scroll through 20 summaries quickly in my feed reader and then click through for the whole article if it seemed worthwhile.  However, when reading on a mobile phone with a slower connection, I hate having to click through and wait for a page to load, then come back to the feed reader when finished.  It makes the process much slower.</p>
<p>The arguments for summaries are that it makes people come visit your website where you can make money from ads, get the visitors for your web analytics, protect people from stealing your full content, and hit people with links to more content.  The thing is, you can do that within your feeds in different ways.  There are a few different RSS advertising providers like <a href="http://publisher.yahoo.com/">Yahoo Publisher Network</a>, <a href="http://www.feedburner.com/">Feedburner</a>, <a href="http://www.text-link-ads.com/feedvertising/">Text Link Ads Feedvertising</a>, or <a href="http://www.pheedo.com/">Pheedo</a>.   There are also <a href="http://fedafi.com/fedafi_wordpress_plugin.php">plugins</a> to let you sell ads in your feed yourself.</p>
<p>Additionally, there are ways you can put links to your prominent content in your feeds, and you can also use feed analytics from Feedburner or others to track the visitors and usage.  As for protecting your content, <a href="http://www.johnchow.com/">John Chow</a> and others are putting notices in their feeds with links to their sites if it shows up on other sites.</p>
<p>I think people who use summary-only feeds are going to dramatically lose readership as people move to more feed reading over mobile devices.  Just a warning&#8230;.</p>
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		<title>Publisher Success Story: WhateverLife.com</title>
		<link>http://www.conversionrater.com/2007/08/22/publisher-success-story-whateverlifecom/</link>
		<comments>http://www.conversionrater.com/2007/08/22/publisher-success-story-whateverlifecom/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 05:21:29 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/index.php/2007/08/22/publisher-success-story-whateverlifecom/</guid>
		<description><![CDATA[I love publisher success stories like this one in Fast Company about WhateverLife.com. Reading about how people succeed online always gets me excited about what is possible through the web, and how anyone with some hard work, basic skills, and a little luck can create a very successful online business. While WhateverLife.com is definitely not [...]]]></description>
			<content:encoded><![CDATA[<p>I love publisher success stories like <a href="http://www.fastcompany.com/magazine/118/girl-power.html">this one in Fast Company</a> about <a href="http://www.whateverlife.com/">WhateverLife.com</a>.  Reading about how people succeed online always gets me excited about what is possible through the web, and how anyone with some hard work, basic skills, and a little luck can create a very successful online business.</p>
<p>While WhateverLife.com is definitely not my cup of tea, it&#8217;s an impressive story of a high school student with some basic HTML skill building a web business many would really enjoy owning.</p>
<p>I think there are three basic lessons that can be gathered from the long article and applied to any web ventures:</p>
<ol>
<li><strong>It doesn&#8217;t matter who or where you are.</strong>  You can be a high school student in Detroit with no business or web experience and build a successful business.  On the internet, nobody knows you&#8217;re a dog.  In some ways, having a ton of work and business experience can be a hindrance because you become trained to see why things WON&#8217;T work instead of driving to just achieve your goals.</li>
<li><strong>Build your site around something you&#8217;re passionate about. </strong> Ashley didn&#8217;t start her site with the plans to make it a huge business, she started it because she found something she was interested in and just wanted to help.  That passion for your topic is extremely important.</li>
<li>It helps to be your demographic.  Even though I&#8217;m much more experienced on the web and in the web business world, Ashley would do a better job of building WhateverLife.com then I would because she is the target audience.  Just like Mark Zuckerberg at Facebook, there&#8217;s a huge advantage to being the audience you are targeting.  You understand their needs, their wants, what they&#8217;re thinking, and what they do and don&#8217;t think is cool.  I&#8217;d have a hard time relating to the audience of high school girls.</li>
</ol>
<p>Hopefully Ashley made good decisions passing on her buyout offers and continues to build WhateverLife.com.</p>
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		<title>Panel Proposal for SXSW 2008</title>
		<link>http://www.conversionrater.com/2007/08/21/panel-proposal-for-sxsw-2008/</link>
		<comments>http://www.conversionrater.com/2007/08/21/panel-proposal-for-sxsw-2008/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 18:38:43 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/index.php/2007/08/21/panel-proposal-for-sxsw-2008/</guid>
		<description><![CDATA[I&#8217;ve got a proposal in the panel picker for SXSW 2008 called &#8220;Maximizing Ad Revenue for Online Publishers&#8220;. The title explains it pretty well, but if it&#8217;s voted in as one of the panels at the conference I&#8217;ll put together a panel of industry experts to go over the core methods today that publishers can [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got a proposal in the <a href="http://panelpicker.sxsw.com/">panel picker</a> for SXSW 2008 called &#8220;<a href="http://panelpicker.sxsw.com/ideas/view/356">Maximizing Ad Revenue for Online Publishers</a>&#8220;.  The title explains it pretty well, but if it&#8217;s voted in as one of the panels at the conference I&#8217;ll put together a panel of industry experts to go over the core methods today that publishers can maximize their ad revenue.  </p>
<p>I think it will be educational, great for beginners, but also provide some nuggets of wisdom that even experts will benefit from.</p>
<p>If you&#8217;re interested in this panel idea, please <a href="http://panelpicker.sxsw.com/ideas/view/356">go vote for it</a> by giving it a star rating.  Note: You do need to sign up for a free account to register, they promise to not spam you.
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		<title>A Good Time to Be a Publisher!  Or Is It?</title>
		<link>http://www.conversionrater.com/2007/08/04/a-good-time-to-be-a-publisher-or-is-it/</link>
		<comments>http://www.conversionrater.com/2007/08/04/a-good-time-to-be-a-publisher-or-is-it/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 08:15:49 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Acquisitions]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.conversionrater.com/index.php/2007/08/04/a-good-time-to-be-a-publisher-or-is-it/</guid>
		<description><![CDATA[Over the last week some surprising publishers have been snapped up by larger companies for what appears to be some monetary victories for the publishers. I&#8217;m not sure why it&#8217;s surprising, beyond the fact that I don&#8217;t think there were many rumors about these companies, and it&#8217;s an eclectic mix that seems to point towards [...]]]></description>
			<content:encoded><![CDATA[<p>Over the last week some surprising publishers have been snapped up by larger companies for what appears to be some monetary victories for the publishers.  I&#8217;m not sure why it&#8217;s surprising, beyond the fact that I don&#8217;t think there were many rumors about these companies, and it&#8217;s an eclectic mix that seems to point towards a general trend in a particular hot industry.</p>
<p>Here&#8217;s the deals announced over the past week:<br />
<span id="more-635"></span><br />
<a href="http://www.treehugger.com">Discovery buys Treehugger for $10 million</a> &#8211; A single blog that grew into a community with forums and more, but $10 million seems pretty solid for a blog in a specific industry.  Although it is a very important and growing industry.  </p>
<p><a href="http://www.virtualworldsnews.com/2007/08/disney-acquires.html">Disney buys Club Penguin for $350 Million or More?</a> &#8211; This one looks really bizarre if you had no background on Club Penguin.  However, it&#8217;s an insanely popular site with kids.  One has to wonder though, how long will penguins be the cool virtual pet for kids?  Apparently there are earnouts in this deal to the tune of another $350 million.  Without really doing much analysis, it feels like Club Penguin&#8217;s founders are sitting back laughing they sold a site about being a penguin for at least $350 million.</p>
<p><a href="http://www.paidcontent.org/entry/419-handheld-to-acquire-ebaums-world-for-17-million/">Handheld Buys Ebaum&#8217;s World for $15 million or More?</a> &#8211; Another deal that has more earnouts with performance goals.  Ebaum&#8217;s has been around forever, so you&#8217;d wonder why they&#8217;d be selling now?  And are they kicking themselves they could have been YouTube but just missed out on a few basic things?</p>
<p><a href="http://valleywag.com/tech/acquisitions/diet-site-sparkpeople-to-sell-for-75m-285774.php">Rumor: Sparkpeople to sell for $75 Million</a> &#8211; Doesn&#8217;t look like this one is confirmed yet, but I&#8217;d never heard of Sparkpeople.  Apparently it&#8217;s the third-largest dieting site.  Good for them.</p>
<p>Then we also have publisher success like Markus Frind of PlentyofFish who has long been a proponent of growing independently and not building out a huge business.  He&#8217;s either <a href="http://plentyoffish.wordpress.com/2007/08/03/time-to-sell/">announcing he&#8217;s for sale as well now</a>, or is really serious about going from a one-man operation to a full-fledged company with employees and a sales team.  </p>
<p>What does this recent activity mean?  Are we in a bubble where publishers are taking advantage and selling for a crazy premium?  To some it seems that way, but in other ways you wonder what would happen if the publishers continued to hold out and grow their business even more.  Some of the publishers who sold out back in the early part of this decade would be worth far more today had the stayed independent.  At the same time, I think it&#8217;s never black and white and in many cases depends on the particular situation each publisher finds themselves in.  Can they grow more on their own?  Are there more advantages that a bigger parent company can provide to further their mission?</p>
<p>Unfortunately I don&#8217;t have the answers, but I think it&#8217;s a great time to be a successful web publisher.  You can potentially find a solid offer for your business if you wish to be acquired, or you can keep on growing and building.  It&#8217;s still a very young industry.
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