Category Archives: Publishing

Batch Is a Very Nice Photo Sharing App

Batch ScreenshotI’ve tried out just about every iPhone photo sharing app, and many of them are quite good. I’ve mostly been attached to Instagram due to the ease of use, design, and the biggest user base means I have more people to follow and to share photos with.

One of the biggest problems with photo sharing apps so far is that they all tend to only allow you to share one photo at a time. While this keeps the quality of photos shared high, it creates some problems.

It’s a painful process if you want to share multiple photos from an event, as part of a theme, or just to get photos off your phone and put them in a place they can be shared without the painful process of downloading them to a computer and then uploading them somewhere.

Tonight Mike Arrington broke the news that the team at self-photo taking startup DailyBooth recently launched a photo sharing app called Batch for the iPhone.

I downloaded Batch and immediately loved it for the following reasons:

  • The design is beautiful. I love the handwritten instructions that overlay the screen in certain areas, and it walks you through how to use the application really well.
  • Uploading photos in a batch is great. The first time I got to touch multiple photos and have them uploaded at once I saw the value in the speed and simplicity of sharing the photos in a batch.
  • Automatic friend connection via Facebook makes it nice to not have to worry about building up my social graph. As friends join Batch, we’ll just get connected. Simple. This has some downsides in that you can’t customize who you follow or don’t follow yet, but I prefer it over having to start from scratch and manually choose everything and hope my friends find me.
  • You can see the future potential if batches from one event or location are grouped automatically and viewable together. It could nicely fulfill the promise of Color that never came to be.

If you have an iPhone and share photos, give Batch a try in the app store.

Yahoo! Starts Offering Rich Ads in Search

Cool announcement from my employer today, as they’ve announced the beta testing of “Rich Ads” in search results.
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Publisher Success Story: Plentyoffish at Inc.com

The story of Markus Frind and the success of Plentyoffish.com has been covered before and is pretty well known to those who follow the web publishing world closely. Inc.com goes a bit deeper though than previous stories, so it’s interesting to learn a bit more about Frind and his background and the success Plentyoffish.com has received.
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Good Examples of Ad Operations Disasters

Doug Wintz has a nice article about common ad operations disasters that can occur for publishers who are large enough to have sales and ad operations teams.
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Be Careful With Direct Ad Sales

Most publishers talk about the risks of getting dangerous or unwanted ad creatives from ad networks, but as Greg points out it looks as though they should also be careful with who they sell their inventory directly to, and what kind of ad code that advertiser is choosing to run on their site.
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MacRumors.com Publisher Success Story

I love publisher success stories. I think it’s part of the core of what I love about the business aspects of the web, and why I ended up building advertising tools that help them earn more money doing what they love.

The New York Times recently published an article about Arnold Kim who runs MacRumors.com, one of the most successful blogs on the web.
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Full RSS Feeds Please!

Over the last year as I’ve used a Blackberry at work and iPhone for personal use I realized I mostly do my RSS feed reading on my phones now while traveling. What this has primarily done, is taught me that the mobile web is going to become increasingly important in the future. I know, that wasn’t really that unique of a revelation. Perhaps a minor but more actionable revelation is that summary only RSS feeds just suck. They really do.
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Publisher Success Story: WhateverLife.com

I love publisher success stories like this one in Fast Company about WhateverLife.com. Reading about how people succeed online always gets me excited about what is possible through the web, and how anyone with some hard work, basic skills, and a little luck can create a very successful online business.

While WhateverLife.com is definitely not my cup of tea, it’s an impressive story of a high school student with some basic HTML skill building a web business many would really enjoy owning.

I think there are three basic lessons that can be gathered from the long article and applied to any web ventures:

  1. It doesn’t matter who or where you are. You can be a high school student in Detroit with no business or web experience and build a successful business. On the internet, nobody knows you’re a dog. In some ways, having a ton of work and business experience can be a hindrance because you become trained to see why things WON’T work instead of driving to just achieve your goals.
  2. Build your site around something you’re passionate about. Ashley didn’t start her site with the plans to make it a huge business, she started it because she found something she was interested in and just wanted to help. That passion for your topic is extremely important.
  3. It helps to be your demographic. Even though I’m much more experienced on the web and in the web business world, Ashley would do a better job of building WhateverLife.com then I would because she is the target audience. Just like Mark Zuckerberg at Facebook, there’s a huge advantage to being the audience you are targeting. You understand their needs, their wants, what they’re thinking, and what they do and don’t think is cool. I’d have a hard time relating to the audience of high school girls.

Hopefully Ashley made good decisions passing on her buyout offers and continues to build WhateverLife.com.

Panel Proposal for SXSW 2008

I’ve got a proposal in the panel picker for SXSW 2008 called “Maximizing Ad Revenue for Online Publishers“. The title explains it pretty well, but if it’s voted in as one of the panels at the conference I’ll put together a panel of industry experts to go over the core methods today that publishers can maximize their ad revenue.

I think it will be educational, great for beginners, but also provide some nuggets of wisdom that even experts will benefit from.

If you’re interested in this panel idea, please go vote for it by giving it a star rating. Note: You do need to sign up for a free account to register, they promise to not spam you.

A Good Time to Be a Publisher! Or Is It?

Over the last week some surprising publishers have been snapped up by larger companies for what appears to be some monetary victories for the publishers. I’m not sure why it’s surprising, beyond the fact that I don’t think there were many rumors about these companies, and it’s an eclectic mix that seems to point towards a general trend in a particular hot industry.

Here’s the deals announced over the past week:
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