Clickz writer Hollis Thomases discusses my employer’s platform in her article Buying and Selling Ads Based on Performance.
It discusses Yield Manager and makes a funny analogy to a Ginsu Knife.
It’s a fairly good article overall, although at times what she writes sounds pretty confusing. I usually refer to it as an “ad server with a built-in ad marketplace”.
An interesting interview with Bob Regular, President of Oridian which is a client of my employer Right Media and our Yield Manager advertising platform.
Oridian was formerly Cydoor, and they’ve had a long time involvement in the adware space, so it’s interesting to see their point of view towards an area of the online advertising industry with a negative connotation right now.
The Inside Adsense blog has announced that Google is now putting an ‘Advertise on this site’ link along with Adsense ads for all publishers. Clicking through allows advertisers to create an Adwords account and directly buy targeted ads on the site.
Adsense publishers can customize the landing page advertisers land on with their own logo, color scheme, and site description. Google also has a guided tour if you want to learn more.
This was really a no brainer for Google, and I’m surprised it’s taken them a few years to get it done. It’s a great way to get more Adwords advertisers, and it helps publishers generate more revenue. Ask Adbrite how much traction they’ve got from their “Advertise here” link with their text ads.