Another study, this time from Specific Media which is a very smart ad network, showing that display advertising along with search advertising provides a lot of advantage over just advertising on search alone.
Read More …
Category Archives: Advertising
Display Lifts Search Advertising Results
Be Careful With Direct Ad Sales
Most publishers talk about the risks of getting dangerous or unwanted ad creatives from ad networks, but as Greg points out it looks as though they should also be careful with who they sell their inventory directly to, and what kind of ad code that advertiser is choosing to run on their site.
Read More …
Yahoo! Sends 100M Visits to Newspapers, How Much Money Is That?
Yahoo! just announced that they’ve sent over 100M visits to the Newspaper Consortium from Yahoo! sites. The Consortium is a partnership of holding companies that contains 770 local newspapers. And apparently they are pretty happy about getting links to their articles throughout Yahoo!
“It’s very exciting when our news makes it to Yahoo.com’s top features,” said Anthony Moor, Deputy Managing Editor, Interactive, The Dallas Morning News, and editor of dallasnews.com. “It’s like a firehose blasting us with up to 800,000 page views in just a couple of hours. We’ve had placements that have accounted for up to 27 percent of the day’s page views, and 65 percent of the day’s unique visitors.”
Investing in and Building on New Platforms
Scoble posted today about the “Silicon Valley VC Disease”, which can best be summarized as only investing in companies that are addressing markets that are big today and have a good chance at earning revenue over the next couple of years.
Read More …
What a Day of News
Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
Yahoo! Acquires IndexTools
This blog originally started with a focus on web analytics, so it’s near and dear to my heart. I’m excited to see how IndexTools is used both internally and externally for Yahoo!. Web analytics expert Eric Petersen has a good post about why this could be a game changer.
Former Yahoo! SVP Tim Cadogan Becomes CEO at OpenX
A great hire for OpenX, as I really enjoyed working with Tim while he was at Yahoo!. OpenX is a very interesting business right now, it’ll be fun to watch what Tim does there.
Yahoo! Tests Outsourcing Search Monetization With Google
No comment.
Yahoo! And AOL To Merge?
No comment.
NewsCorp To Join Microsoft In Yahoo! Offer?
No comment, man this blog is exciting.
AOL and Ad.com Jump Into the Small Publisher Game With PubAccess
Not too long ago I remember it was a bunch of fairly standard ad networks as the only options for small publishers. Then we launched Direct Media Exchange (formerly RMX Direct) at Right Media which was the first “tool” to help publisher manage multiple ad networks and make their lives easier. Since then we’ve seen more in this space like The Rubicon Project, PubMatic, now PubAccess, and Google’s AdManager in a less direct way. I don’t think we’ll see the last of it either.
Definitely not a slow news day in the world of Yahoo!
Yahoo! Announces AMP!, Now I Can Tell People What I Work On….
Yahoo! has just gone public with AMP!, as pointed out in the New York Times by Miguel Helft.
The nice thing is now when talking with others outside Yahoo! they’ll have a bit more understanding of one of the major efforts I’m working on. Of course, there will be questions and confusion, for example Mashable saying it seems a lot like Google Adsense. I know Mashable is going off of very little information, but I thought I’d just note that’s not accurate at all. Watching the early preview video below should give a bit more feel of the direction the platform is moving.
Read More …
Yahoo! Launches Shine, Calacanis Confused…
Yahoo! today announced the launch of their new women’s site Shine. While the site looks great, and as a Yahoo! employee I probably care more about Yahoo! news than most people, I didn’t think it’d really make much of a splash in the tech blog world and the feeds I normally read.
Well, Jason Calacanis stirred up a controversy by claiming that Yahoo! was competing with it’s advertising publisher partners by creating a site that competes with them. Normally, I tend to think Jason is on the ball with a lot of his opinions, but his post on this subject doesn’t seem well thought out.
Read More …
Could Advertising Optimization Algorithms Be Crowdsourced?
This article in Wired is a good read about Netflix’s competition to improve it’s movie recommendation engine.
I found it interesting for a few reasons. First, as a Netflix user I’ve always felt their movie suggestions for me have not been very good. I usually understand why they recommended what they did, but it’s never stuff I have much of an interest in watching.
Read More …
2008 Online Advertising Predictions
Even though anyone who actively reads blogs is sick of them by now, I must admit I’m a sucker for yearly reviews and prediction articles and blog posts. Even though most of the time I realize the writer is just guessing, it’s interesting to get the perspectives of others on where they see the world going. In past years I’ve made posts with predictions on Web 2.0 companies, and have also weighed in with web analytics predictions. Since the advertising market has really been my intense focus this year, I figured it was long past time to make my own 2008 Online Advertising Predictions.
Read More …