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Stephanie Clifford writes about ad exchanges in the New York Times and discusses the new “traders” that are using exchanges to buy and sell ads.

First, it’s great anytime the ad exchange space gets press in my opinion as it’s still not widely understood both in the business world overall and even in the advertising space. There are a few comments I’d like to make though:

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Glam Media has announced the launch of their own ad exchange, which is interesting for a couple of reasons.

First, without knowing much about the implementation and their plans for it I’ll question whether it’s really an ad exchange. There have been companies in the past who have dressed up their ad networks with slightly altered technology and then labeled themselves an ad exchange because it’s a hot buzzword.

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The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard’s comments during her IAB speech:

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In a recent post I talked about a post on the YPN Blog about questions people should ask ad exchanges before working with them.

Jordan Mitchell left a good comment with some questions that I thought deserved responses in a post. He starts off with:

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Ad Exchanges are popping up left and right, and that’s a great thing. Of course, only in certain cases are they actually exchanges instead of an ad network calling itself an exchange, but that’s a topic for another post.

The latest exchange to announce comes with an international flavor, as the Alibaba Group has launched Alimama. Alimama is an exchange focused on the Chinese ad market, and as Battelle notes, sometimes China is late to the party. However, in this case Alimama may be the first country-specific exchange I’m aware of.

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