May 17, 2012

Vendare Media and Netblue to Merge

Jay Weintraub beat the press release by pointing out that Vendare Media and Netblue will merge.

Vendare does a little of everything with their display ad network, email marketing, search marketing, co-registration, and more.  Netblue is more of a high-volume direct marketer, so it should be an interesting merger.  They’ll probably cover more ground, and from my distant view there does seem to be some good strengths they can use together.

If it helps publishers and advertisers, it’ll be a good thing.  Congrats to the two companies.

End of Q1 Web Predictions

The blogosphere was filled with 2006 web predictions, including my own. Looking back at mine, only one or two have come true thus far, but the year is still young. Now that we’ve already got reality for the first quarter of the year, it’s time for some quick End of Q1 Web Predictions for the rest of 2006.

1. Applications are ahead of the curve.

The Web 2.0 world will start to realize that some of the cool applications being built are fantastic, but still ahead of the curve. I think some examples of this are applications that I really like such as Newsvine and Edgeio. They are well made, but I don’t think there are enough sophisticated users yet to make these applications really take off. I’m not saying they won’t, but I think they’ll have slow growth until it really kicks in about two years for them. It’s a reason that it’s sometimes best to keep things simple. Digg took off because it isn’t complicated, it takes a lot more time to figure out how to get the most out of Newsvine.
2. We’re short on attention.

The early adopters that are using all these new web applications only have so much attention, so it will take more users to keep many of these businesses viable and growing. For example, I’ve tried out 10 social bookmarking applications, yet I only have time to use one. My mom will never use one, my daughters are still 10 years away from using one, and the majority of my coworkers in a technology industry still don’t use one. Basically, this means some will crash and burn.

3. The rise of vertical social networks will quicken.

Myspace, Facebook, and their brethren have really taken off over the past year and a quarter. We’re now going to start seeing them tighten some rules to appease advertisers and investors, and growing problems with things like the police, school administrations, and others meddling will stunt growth a bit and make them lose some “coolness”. Combine that with some getting tired of how large and unfocused they are, I think we’re going to see more social networks popping up for specific industries, topics, and areas of interest. Dogster is such an example that’s been around for a while for dog lovers. Joga from Nike/Google is an example of how we’ll start seeing social networks for sports.

4. Facebook will regret turning down $750 million.

I don’t see how they’re worth $1 billion, but maybe I’m wrong. I just feel like they’re not going to be able to get a better offer and should have taken the money while the space was still red hot.

5. MSN will release their contextual product to poor reviews and results.

MSN will release their adCenter contextual network to publishers, and publishers won’t like the experience or the results. It will be the 2nd major company to try and present a great alternative to Adsense that won’t quite deliver.

6. Google Calender will be good, which will be a shock.
Google’s upcoming calendar application will be good, which will be a bit shocking compared to some of their recent product releases which sometimes feel half-finished. 30Boxes will be okay, but others trying to enter the calendar space will be in trouble. What is 30Boxes business model by the way? Getting acquired? Premium options? Ads?

7. Blog networks won’t get acquired, but will realize their income isn’t too bad.

After the About.com and Weblogs Inc. acquisitions there was a whole bunch of blog networks that started up. Whether they were motivated by the acquisitions, I’m not sure, but I don’t think we’re going to see many more networks get acquired by larger players. However, due to multiple streams of income such as advertising, sponsorship, and affiliate programs, the owners will realize that it’s not too bad of a business.

8. Niche Ad Networks Will Start Popping Up

FM Publishing may have been one of the first, and in some ways blog networks are like them, but we’re going to start seeing niche ad networks being created by entrepreneurs who realize that large ad networks can’t focus on getting sites targeted deals in all the various industries out there. It’s not a business to build and flip, but a small team can make some great income by starting an ad network focused on one type of industry or site and maximizing that site’s inventory.

9. Content producers will start to realize the value of microchunking content, monetizing it with built-in ads, and letting it go.

While NBC did the wrong thing in forcing sites to remove the viral hit “Lazy Sunday” Saturdy Night Live video clip, it was a prime example of how microchunked content can spread, and the opportunity that exists for smart content producers. If NBC had immediately placed the clip on their site after the show with an ad or two built into it, they could have made a lot of money from that video being passed all over the web and viewed by millions. Instead, it got put out there without any monetization at all, although NBC still benefitted from the resurgence of interest in Saturday Night Live.

10. Bloggers will complain.

Bloggers will continue to complain about things such as the snarkiness in the blogosphere and what’s going on with their Technorati rating.

That’s it for now, let’s see what develops in the rest of 2006.

Facebook for 1 Billion?

Mike Rundle at BusinessLogs.com discusses some recent rumors that Facebook has turned down an acquisition offer for $750 million, and Businessweek now reports they won’t sell for less than $2 billion.

Wow.  I know Facebook is big, I know Myspace sold for $580 million, and I know that Mike made some good points about how he thinks Facebook will just keep growing as the high school kids in Myspace graduate into Facebook.  Of course, as those college students graduate from Facebook they’re also losing their audience.  It’s a good question if they should build some sort of “post-college” service or just stay focused on the market they’ve dominated.

I congratulate Facebook on their success, but I hope turning down $750 million doesn’t come back to haunt them.  It’s a bubbly time.

Google Buys Writely: Here Comes an Office Suite

Google bought Writely. Nobody is that surprised, and it makes it clear Google is taking Microsoft on head on in the office application world but will of course do it on the web instead. It will be a fun battle to watch, and I’ll be glad to see some competition in that space.

The next question is if Google will build the other common office applications like spreadsheets and presentations, or if they’ll snap up some other companies.

Google Buys MeasureMap: Where Does It Go?

As had been rumored for a while, Google has announced the purchase of blog analytics tool MeasureMap. MeasureMap was developed by a team within Adaptive Path, and the MeasureMap team will now be joining Google.

What’s interesting about this is that MeasureMap has been in private beta for months now, but hasn’t been released to the public. It’s amazing how early companies can get acquired. I recently received a beta invite and have been tracking this blog, I’ll probably post my thoughts on the actual application in the next week or so. TechCrunch also weighs in.

What’s most interesting about this acquisition is what Google will do with it. There are really two options that come to mind:

  1. Use it to improve the interface of Google Analytics, thus combining the products. MeasureMap has a better user interface, it’s simpler, easier to understand, and prettier. Google Analytics has much more to it though as far as stats are concerned, so it’d be interesting to see how they’d pull that off.
  2. Attach it to Blogger/Adsense as an integration piece. Just like they did with allowing Adsense to be easily added to blogs, it seems like they could just give Blogger users the option to turn on MeasureMap, or have it on by default with their blogs. That would fit the Blogger ease of use very well. I think this is the more likely scenario in my mind, we’ll probably know soon.

Congrats to those involved.

Rumor: Yahoo and Odeo

There is a new and unconfirmed rumor that Yahoo is interested or going to buy Odeo. Who the heck knows if it’s true, however I will say that like I mentioned with Feedburner, there are some companies out there that seem like they’ve still got a good shot even if acquisitions start to slow down. These are the companies that have applications I found extremely helpful, and they’re so well done and easy to use it all just makes sense.

When I signed up for Odeo, it took me about 30 seconds to figure it out and record my first audio and see how to use it. It was one of the easiest and cleanest user experiences I’ve had in a long time in starting to use a web application. While I still don’t know if podcasting is the future, there is value in user-created audio and I think that is an area poised for growth. Odeo is the best solution I’ve seen so far, and they’ve got an experienced team. Whether or not the rumor is true, it smells like a long term winner to me.

I Like Feedburner, So Do Others

It’s a match made in heaven. I like analytics. I like RSS. Therefore, I like Feedburner.

Apparently I’m not the only one, as Union Square Ventures has just invested in Feedburner. PaidContent scooped them on their own investment as Fred notes there. Seems like a smart deal to me, they’re the leader in the feed space, and who isn’t predicting RSS to keep growing? Feedburner is the leader in feed management, and there are numerous monetization opportunties in charging for analytics (which they do), charging for feed management (not as easy), having the leading feed advertising network (they have the network, not sure if they lead), and becoming the Comscore-like metrics tracker.

There is a lot of opportunity there, seems like a no-brainer to me to invest. I’m guessing the money is to help them grow and bridge that gap from promising company to full-fledged revenue generator. They also may be an acquisition target now or in the near future. Either by a web analytics company (WebSideStory? Omniture? Webtrends?), or one of the big players. While I think it’s going to get harder and harder for Web 2.0 companies to get acquired, Feedburner is one that seems likely to me at some point.

UPDATE:
Bad information just deleted, never post late at night.

UPDATE: Union Square Ventures has posted their reasonings on why they invested in Feedburner. Looks like my guesses were pretty close.

Rumors Swirling That Yahoo Will Buy Digg

Rumors are swirling that Yahoo is going to acquire Digg. I’ve already seen two posts saying they’ve heard it’s in the 30-50 million range.

We’ll probably see in the next few weeks whether or not it’s true. If so, it would fit with Yahoo’s recent strategy of acquiring the leaders in various Web 2.0 spaces such as Flickr, del.icio.us, and Upcoming.org.

The question becomes, what is Yahoo’s strategy here? There hasn’t been much noticeable change in the services they’ve acquired. Yahoo has publicly said they’ve been interested in the people working for these companies and having them help “socialize” Yahoo. I’m not sure there’s anything noticeable there yet either, unless it’s all still in the works. Are some bright minds worth the prices being paid? I’m not sure Digg really has a ton of great technology, and are userbases that valuable? Couldn’t Yahoo build a similar service? It wouldn’t be as authentic as Digg, but it just makes you wonder if they can get 30-50 million of value out of it. However, this is all specualtion until it happens.