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How is Data Science in Advertising Like the NBA?

May 4, 2016 9:26 pm / 21 Comments / Pat McCarthy

By Noah Salzman

By Noah Salzman

My latest article on how data science in advertising is similar to the data science be used in the NBA is now up on Digiday. My passion for basketball has existed my whole life, so it’s really cool to see aspects of my career and the current state of data usage in the NBA start to have similarities. Plus, Stephen Curry and the Golden State Warriors are always fun to talk about based on what they’ve accomplished this year.

Give it a read at Digiday.

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