Wow, it’s been over three years since I last wrote a post on ConversionRater when the company I co-founded was acquired by AppNexus.
It’s been an extremely and rewarding time period as I’ve had the opportunity to run both the product and marketing organizations at AppNexus, and the company is doing tremendously well. As many of you know, there’s always more work to do than can be done in any one day, and that combined with also trying to maximize my family time has led me to neglect this blog.
In reality, writing doesn’t take THAT much time, and I have really missed the benefits it has in helping me look at not only the advertising technology industry but all the tangential industries around it. It helps me think strategically, keep an open mind, participate in the relevant debates, and build a network that is rewarding for both personal and work reasons. I’ve personally also witnessed these benefits from awesome co-workers who have found time in their busy schedules to consistently write as well.
For those reasons, I’m going to start writing again. I don’t know if it will necessarily be interesting, but I’ll do my best to give it a shot.
Welcome back to the blogging market.