• TimAv

    Pat — great recap! Awesome read.

  • http://travisj.org/ Travis Johnson

    thanks for the trip down memory lane.

  • Anonymous

    Thanks Tim and Travis. You both were great parts of that trip!

  • http://www.facebook.com/Patmcc Pat McCarthy

    Thanks Tim and Travis, you both were great parts of that trip.

  • Christopher Tippie

    As a guy who was on the Newspaper Consortium side of the equation at the time, it is good to see a glimpse of the “inside”. Nothing surprising, if anything, it confirms my speculation. Great read! Thanks for sharing!

  • http://www.facebook.com/thejayjones Jay Jones

    Couldn’t find room in your tome to describe the epic scene when Ryan and I walked into the Right Media office in Eugene as walkup clients, seeking customer service? Classic.

  • http://www.facebook.com/Patmcc Pat McCarthy

    Thanks for reading Christopher, I’d be curious to hear your opinion from your perspective.

  • http://www.facebook.com/Patmcc Pat McCarthy

    Jay, you guys hold the title as the ONLY customers to ever walk in to the Eugene office.

  • Jerri

    So many memories. Thanks Pat for making it happen for all of us at Right Media Eugene.

  • http://www.facebook.com/profile.php?id=503297533 Celeste Hunter Paradise

    Thanks for the write up Pat. It is so easy to forget what we all experienced….truly amazing times!

  • Vince Bliss

    As Kyle and I are chatting about your article (from the 9th floor of his new start-up Extanto.com), and having great laughs (and sighs :( ) , we’re so appreciative of this retrospective.

    It was soooooooo good to ride that Right Media/DMX train, even if it kinda ran off the tracks at the end. Leaving was painful, but perfectly timed.

    We Work(ed) For Da Pub…http://www.youtube.com/watch?v=nkx8WJEBGlQ

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  • Denise C

    Ahhh, memories!

  • anon_perspective

    But was it good for Right Media as a whole? Was it good that development on DMX (and other parts of RMX) came to a hault? You are right…momentum should have slowed down. My memory is that everyone at Y! wanted a piece of the new future, and we all crawled and whined like babies. Yes, some awesome stuff happened, and it was great career development experience, but there are many important lessons for Yahoo and would-be-acquired entrepreneurs. An acquisition can make you rich, but it can also screw the mission and extinguish the ability to rapidly innovate. Sound familiar? And, post-acquisition….you really see people’s true colors come out. To some degree, you were very lucky to be out in OR during this time. How much did you make? How much did she make? Why did he get promoted? Who do these people think they are? All the kinds of things you hear post-acquisition (I’ve been through 3). All this focus on liquidity took the life out of RMX. Friendships gone. Spouses cheating at work…etc. Not that RMX is super unique in all of this, but it became blood sport, and Eugene became another chip at the table. One of the dumbest things they did. Smart people doing great things at a fraction of the cost of business in NY or CA. Maybe DMX needed a new strategy, but the group was among the most productive in RMX.

    From my perspective…also a great career experience….but for RMX and Y!….the jury is still out. The remnants of Inktomi, FAST, Overture, Alta Vista will soon belong to MSFT. What will happen to the dream of the open exchange? Will we all end up living under the rule of Google ADX? I sure as hell hope not.

  • http://www.facebook.com/profile.php?id=536911584 Santiago Pinto Escalier

    Great article!!
    Good to know about the Right Media history. We are developing the long tail and it seems that right media still not understand the potential of these publishers. That’s why Google Adsense rules.



  • http://www.facebook.com/Patmcc Pat McCarthy

    Santiago, it doesn’t have anything to do with not understanding the long tail of publishers. I think we understood them quite well with Direct Media Exchange. It’s just that small publishers were not a priority for Yahoo! so they chose to not keep developing the product. Good luck with your product!

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