In the last few days we’ve had two announcements about advertising platforms based on Twitter in TweetUp and Promoted Tweets, even though Twitter is claiming their “Promoted Tweets” aren’t actually ads.
While it’s still way too early to know how either of these platforms will play out, it’s extremely exciting to see some new advertising opportunities that will have some scale to them. After search advertising took hold, it took a while before the Facebook and Myspace ad platforms started having enough scale to really get people’s attention. Of course, display advertising has been chugging along through all of this, but it looks like TweetUp and potentially Promoted Tweets will have the ability for anyone to eventually go in and start buying ads.
Not only is this interesting for marketers, but will this create a new type of ad network or new types of tools that are developed on this? Will there be Twitter focused ad networks who will optimize campaigns for you on the Twitter ad platforms? If you’re a larger advertiser, do you now need to optimize budget across search, display, Facebook, and Twitter options? Is there any ad network or agency that can do that? Is there any tool or service? There will be.