My employer Yahoo! announced the acquisition of Citizen Sports yesterday. As an avid user of their iPhone application Sportacular, I can personally attest that get social and sports really well, and it’ll be interesting to see what they do hooked into the #1 sports destination on the web in Yahoo! Sports.
Not personally working in that area of the company, I have no insight into what the strategy is with this acquisition, but there are some definite synergies around bringing the Yahoo! Sports content into Sportacular and Citizen Sports Facebook applications. Also, as a leader in fantasy sports in general, I imagine there will be some shared synergies with Citizen Sports leading fantasy football application on Facebook.
A lot of the clarity over the last year that Carol Bartz has brought to Yahoo! is to focus on Yahoo!’s strengh in the audience business, and this acquisition seems to fit that focus well.