Monthly Archives: October 2009
The New York Times covered an independent survey of 1,000 Americans that reveals that 66% of people do not want online ads that are personally targeted for them. The percentage went even higher when they explained to people the methods used to do this targeting such as tracking their behavior on the web and even in offline stores. As Congress and the FTC looks harder at privacy matters in online advertising, should online marketers be scared of studies like this?
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