Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.
This product was formerly known as IndexTools, a company Yahoo! acquired a year and a half ago. It’s not just IndexTools with a new logo though, there is new additional functionality and upgraded functionality as noted with the “New Feature” tag on the features page. Some of those new features include Visitor Demographic Reports, Visitor Behavioral Reports, and Advanced Data visualization.
Yahoo! Web Analytics is not open yet to everyone though, it’s available and free for search and display advertisers currently working with Yahoo!. In my opinion, and the opinion of others less biased such as CMS Watch, it’s a better enterprise product than Google Analytics.
