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Nice Story on Yahoo!’s APT in the NYT

March 2, 2009 12:17 am / Leave a Comment / Pat McCarthy

Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.

The newspaper industry is obviously going through major pains right now, along with the rest of the economy, but there are some definite bright spots into how they can adapt and thrive in the future through encouraging and mastering local online advertising.

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Posted in: Advertising, Yahoo / Tagged: apt, newspapers, Yahoo

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