A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy..
A member of my team put together a short but sweet case study of one of our advertising partnerships with PCMag/Ziff Davis and it’s now up on the YPN Blog.
It gives a preview into the type of things we’re working on making possible in a scalable manner through a premium exchange on APT from Yahoo!.
Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.
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