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Monthly Archives: March 2009

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PCMag Case Study on the YPN Blog

March 26, 2009 1:06 pm / Leave a Comment / Pat McCarthy

A member of my team put together a short but sweet case study of one of our advertising partnerships with PCMag/Ziff Davis and it’s now up on the YPN Blog.

It gives a preview into the type of things we’re working on making possible in a scalable manner through a premium exchange on APT from Yahoo!.

Posted in: Random

Nice Story on Yahoo!’s APT in the NYT

March 2, 2009 12:17 am / Leave a Comment / Pat McCarthy

Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.
Read More →

Posted in: Advertising, Yahoo / Tagged: apt, newspapers, Yahoo

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