Be Careful With Direct Ad Sales

August 20th, 2008

Most publishers talk about the risks of getting dangerous or unwanted ad creatives from ad networks, but as Greg points out it looks as though they should also be careful with who they sell their inventory directly to, and what kind of ad code that advertiser is choosing to run on their site.

Kudos to Mike for noticing this, he’s like the malvertisement equivalent of Batman.

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Entry Filed under: Advertising, Publishing