Yahoo! Announces AMP!, Now I Can Tell People What I Work On….
April 6th, 2008
Yahoo! has just gone public with AMP!, as pointed out in the New York Times by Miguel Helft.
The nice thing is now when talking with others outside Yahoo! they’ll have a bit more understanding of one of the major efforts I’m working on. Of course, there will be questions and confusion, for example Mashable saying it seems a lot like Google Adsense. I know Mashable is going off of very little information, but I thought I’d just note that’s not accurate at all. Watching the early preview video below should give a bit more feel of the direction the platform is moving.
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Entry Filed under: Advertising, Yahoo
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