Comments on: Should Advertising Become an Algorithm? http://www.conversionrater.com/2008/02/26/should-advertising-become-an-algorithm/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Fri, 29 Aug 2008 03:23:21 +0000 http://wordpress.org/?v=2.6.1 By: Jordan Mitchell http://www.conversionrater.com/2008/02/26/should-advertising-become-an-algorithm/#comment-242667 Jordan Mitchell Fri, 29 Feb 2008 02:21:22 +0000 http://www.conversionrater.com/index.php/2008/02/26/should-advertising-become-an-algorithm/#comment-242667 Yeah, I'm with you on this one. Just because we have all this technology to facilitate trades doesn't mean my buying a certain stock involves any less emotion or brand loyalty. Why would any advertiser (brand or direct response) NOT utilize algorithms that make their ad budget perform substantially better? Technology aside, it's still an advertiser connecting with a person. Yeah, I’m with you on this one.

Just because we have all this technology to facilitate trades doesn’t mean my buying a certain stock involves any less emotion or brand loyalty.

Why would any advertiser (brand or direct response) NOT utilize algorithms that make their ad budget perform substantially better? Technology aside, it’s still an advertiser connecting with a person.

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