• About
  • Contact
ConversionRater A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.

Microsoft AdCenter scores the WSJ Properties

January 30, 2008 1:18 pm / 1 Comment / Pat McCarthy

It looks like it’s really going to get interesting in the battle for publisher ad space. In the last year Microsoft has started to become much more serious about locking up publisher properties, and they’ve done so again with WSJ.com and its related properties.

It’s great for large publishers that they’ll now have Yahoo!, Microsoft, Google, and every other ad network in the world fighting for their inventory. The smart publishers are going to take advantage of this, and use technology and negotiation to make a killing. I’d advise when they partner, to work with the most open partner.

This is also good for AdCenter advertisers because in the past the AdCenter content network didn’t provide that much volume. Microsoft hasn’t opened up a program like Adsense or YPN that any publisher can sign up for, so the content network has been limited to Microsoft non-search properties and other top publishers they have relationships with. More relationships like this one will expand that content network base, especially if you’re a financial advertiser.

Related Posts

  • MSN AdCenter Launches Content Network
  • Microsoft Moves to Behavioral Targeting, Will They Acquire Help?
  • Microsoft’s Contextual Network Is ContentAds
  • Ask.com Is Launching a Contextual Search Network
  • Microsoft/Yahoo Against Google?
Zemanta
Posted in: Ad Networks, Microsoft

Post Navigation

← Previous Post
Next Post →

Follow Pat

@patmccarthy
Facebook
Quora
LinkedIn
Tumblr
RebelMouse

Categories

  • Acquisitions
  • Ad Exchanges
  • Ad Networks
  • Advertising
  • Apple
  • AppNexus
  • Blogging
  • Conferences
  • Conversion Rate
  • Direct Media Exchange
  • Ecommerce
  • Facebook
  • Fantuition
  • Featured
  • Google
  • Microsoft
  • Music
  • Oregon Ducks
  • Personal
  • Publishing
  • Random
  • Right Media
  • Social Networks
  • Startups
  • Twitter
  • Web 2.0
  • Web Analytics
  • Yahoo

Recent Posts

  • How is Data Science in Advertising Like the NBA?
  • Coming Back to Blogging
  • What It Feels Like To Be Acqhired
  • How Facebook Will Become The Biggest Ad Network
  • Should Yahoo!’s Strategy Be To Focus On Women?
© Copyright 2021 - ConversionRater
Infinity Theme by DesignCoral / WordPress