HipMojo points to and analyzes a report from WPP’s GroupM unit that Sweden will be the first country where internet advertising surpasses TV advertising in 2008, and it would happen in the UK in 2009. This is major. While I think it will take a bit longer in the USA, it’s happening faster than I would have predicted a couple of years ago.
I think Online advertising will over take TV by 2010.. but marketers need to be present in all channels, not just 1 channel of advertising..