Yahoo! Ad Network is #2 Right Out of the Gate

December 21, 2007 1:53 pm / 5 Comments /

I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.

The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.

Advertising.com has been on the top of these numbers for a while, but this is the first month that the Yahoo! Ad Network has actually been listed in the numbers, and it finished barely second right out of the gate. Also it’s notable that Google’s legendary ad network is in third with the number of users it reaches in the US, and that a Yahoo!-owned Blue Lithium network is in 4th hitting 74 percent of the market.

As the Yahoo! Ad Network begins to start getting aggressive on off-Yahoo! properties such as their relationships with eBay and Comcast and recent deals with Forbes.com, WebMD, Ziff Davis, and Cars.com, it seems likely to me that Yahoo! will take over the top spot here and own the 1st and 4th largest ad networks on the web. That’s going to be a story worth telling soon.

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Posted in: Ad Networks, Yahoo
  • http://www.nitchmoo.com Jan S.

    But why has the Yahoo! Network not been listed yet? Do you have a clue?

  • http://www.conversionrater.com/ Pat McCarthy

    The Yahoo! Network is new as an actual ad network, so it hadn’t been something that was being listed in Comscore as a network.

  • http://www.pc4media.net peter caputa

    So, when will YOU be “getting agressive”?

  • http://www.conversionrater.com/ Pat McCarthy

    It’s a rolling thunder Pete….rolling thunder.

  • http://paynito.po.gs brandon payne

    I thought this was going to be an alternative to AdSense that I could use to monetize my blog. I have been holding off on producing my great content because I don’t want my first several thousand readers to get away without seeing any ads. I had a paypop popunder ad that I finally removed because after 3 months I had not made 10,000 hits and $1. I have started to get, let’s say I have made $10 from paid posts advertising other websites. An average opportunity would be $3 to write 200 words for an online gambling or payday loan site. I want to make $400 off my blog to pay for this used macintosh g4 powerbook.

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