Monthly Archives: December 2007

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Yahoo! Ad Network is #2 Right Out of the Gate

I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”.

The article refers to the November Comscore numbers for Ad Networks that has Advertising.com hitting 86% of the US internet audience, while the Yahoo! Ad Network hits 85% of the audience. So while the headline is certainly true, I’m not sure Advertising.com finishing at the top is the most interesting part of the numbers.

Advertising.com has been on the top of these numbers for a while, but this is the first month that the Yahoo! Ad Network has actually been listed in the numbers, and it finished barely second right out of the gate. Also it’s notable that Google’s legendary ad network is in third with the number of users it reaches in the US, and that a Yahoo!-owned Blue Lithium network is in 4th hitting 74 percent of the market.

As the Yahoo! Ad Network begins to start getting aggressive on off-Yahoo! properties such as their relationships with eBay and Comcast and recent deals with Forbes.com, WebMD, Ziff Davis, and Cars.com, it seems likely to me that Yahoo! will take over the top spot here and own the 1st and 4th largest ad networks on the web. That’s going to be a story worth telling soon.

FTC Approves Google and Doubleclick Merger

It’s been heating up for a while in the online ad platform space, and it’s now going to get hotter with Google and Doubleclick’s merger allowed to proceed by the FTC. I expected it would be approved, so no big surprise here.

I Like The Sound of Nanosolar

I’ve often thought solar power was one of the most promising clean energy options for many reasons, but it seems as if the advancement of the technology hasn’t moved as fast as it should or is capable. Over the last couple of years I’ve read about many promising advancements that seemed to start pushing solar forward. The latest news from a company called Nanosolar gets me excited as they’ve brought a new flat panel solar technology to a commercial state that is cheaper than many past solar options.
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It’s Been A December of Travel

Brad and Shoko

Picture: The Garstkas

December is normally a crazy month due to the holidays, but this may be my busiest ever with the combination of that and various travel. Normally my travel is very work-based, but this month already featured a weekend trip to Laguna Beach for my best friend and coworker Brad Nelson’s wedding. It was a fantastic time with long time friends that will be a great memory to look back on.
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Yahoo! Shortcuts is Cool, But Not Perfect

I’m going to agree with Greg, I like the Yahoo! Shortcuts plugin for WordPress that was just released, but I think it’d get more traction if the product links were affiliate-based so that bloggers could earn commission.

Very cool plugin though, it’ll be interesting to see how widely it gets used.

Yahoo! Mail and Messenger On Flights

The announcement that Yahoo! Mail and Yahoo! Messenger are partnering with Jet Blue to offer lightweight wifi services on flights is both extremely cool, and kind of sad at the same time for me.

Being that I’m traveling a lot now for work it becomes readily apparent when I’m in the air that it’d be nice to be able to connect to the web in order to get work done and communicate with colleagues, friends, and family.

However, in a weird way I also treasure those few hours of internet-free time to read documents or get stuff done that is harder to focus on with connectivity distractions. It’s also a good time to just relax on occasion by reading a book or watching a movie. I guess as connectivity hits the friendly skies it will just be another place I’ll have to learn to block out distractions to relax or be extremely productive.

AdRoll is a Good Idea, but tough to Execute

Techcrunch has a post up today on AdRoll, a new “social” ad network that’s been started by former Paypal and Slide co-founder Jared Kopf.

First, I think calling it a “social” ad network is grabbing onto the social buzzword a bit, but it does appear to be more social than other ad networks as it allows publishers to form their own mini-networks based on their topics or other factors.
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