http://www.conversionrater.com/2007/11/06/ad-networks-and-platforms-everywhere/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Sat, 11 Feb 2012 10:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2007/11/06/ad-networks-and-platforms-everywhere/comment-page-1/#comment-183231 Ivan Tue, 13 Nov 2007 16:16:58 +0000 http://www.conversionrater.com/index.php/2007/11/06/ad-networks-and-platforms-everywhere/#comment-183231 Several years back i thought that there would be a concentration and acquisition phase of ad networks in the UK. It has been the contrary. The sheer size of market growth and traffic growth have allowed impressive numbers of new networks pop up. They are composed of 20 to 500 publishing sites. I could be good if these sites and networks where grouped in niche markets , verticals or so, but in most cases not even and this makes picking your ad networks all the more difficult and annoying. Several years back i thought that there would be a concentration and acquisition phase of ad networks in the UK. It has been the contrary. The sheer size of market growth and traffic growth have allowed impressive numbers of new networks pop up. They are composed of 20 to 500 publishing sites. I could be good if these sites and networks where grouped in niche markets , verticals or so, but in most cases not even and this makes picking your ad networks all the more difficult and annoying.

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