My employer announced today that we’ve bought Blue Lithium, one of the top five ad networks in the USA and the 2nd largest network in the UK.
This is exciting for a couple of reasons:
1. Allows one of the largest ad networks in the world to begin buying and integrating with the Right Media Exchange providing more demand and publisher supply. Adding Yahoo!’s inventory and advertiser demand to that of Blue Lithium’s and all the advertisers, publishers, and ad networks already participating is creating a vast and very liquid exchange.
2. Yahoo! is positioning itself to truly be a holistic advertising powerhouse, and is leaving no doubt who will lead the display advertising space. It’s going to be fun.