MSN AdCenter has announced that they’ve launched their content network to be available to advertisers. But my question is, where’s the content?
Well, I actually know that it’s supposed to be on MSN content properties and any other high-level publishers they may have ad distribution relationships. However, what’s interesting is they don’t have a publisher network out there along the lines of Adsense or YPN to distribute these ads. It seems like they’d be better off launching both around the same time, although the theory may be that getting the advertisers into it now will prime the pump for the publisher network when they launch it. And you know they’ll launch it especially since they announced “ContentAds” over a year ago.
I’d actually like to see another player in the contextual network market. As any of you who have been reading my blog know, even though I work for Yahoo!, I’m all about competition helping publishers earn more money. And of course helping provide the tools to make that happen….