However, it’s not just the huge players who are consolidating advertising companies. MediaWhiz out of New York completed their second acquisition of the year by purchasing AuctionAds.
AuctionAds is a small company started by Shoemoney in a partnership with Patrick Gavin of Text Link Ads which was the previous acquisition MediaWhiz completed earlier this year. AuctionAds is an advertising widget that allows publishers to display relevant eBay auctions in an ad format similar to YPN and Adsense. The service quickly grew to over 20,000 publishers and 300 million impressions served a day.
AuctionAds is then the latest edition to a stable of companies that includes the leader in text link advertising in Text Link Ads, blog paid review service ReviewMe, display ad network AdNet, co-registration provider CoRegistrations.com, affiliate network Filinet, customer acquisition in MonetizeIt.net, and email marketing in White Delivery.
I’m not sure what the revenues and market position of all those companies are in their respective fields, but you can see they are building a pretty comprehensive suite of services for advertisers and publishers to participate in. Is MediaWhiz looking to grow into a full-fledged advertising powerhouse? Or are they acquiring enough assets to be scooped up by a bigger fish?