I was a little premature back in April, because it takes some time for acquisitions of this size to go through, but Yahoo! has now completed the acquisition of Right Media.
We’ve been planning for a while, but now we can actually work together which is exciting. For those curious on what I’ll be doing, it’s continuing to lead the Direct Media Exchange product we started at Right Media while also planning cool things we can do collectively as part of the team at Yahoo! in the advertising space.
How will this blog change you may ask? Probably not much, although I’m going to listen to Jeremy Zawodny’s advice as a join the large stable of Yahoo! employee bloggers. Basically, “don’t be an idiot”.