As an avid reader of the Oregon Ducks Rivals site, it was with great interest that I read tonight that my soon-to-be employer has purchased Rivals.com.

Seems to be a safe buy to me. Rivals has a track record of success now, a growing subscription business, and more pageviews in which to put ads. As I pointed out recently, there is a lot of value in the advertising wars of owning and operating your own content. Rivals produces a ton of content, video, and each team site it’s own community and mini-social network.

Congratulations to the team at Rivals.com.