Comments on: FTC Looking into DoubleGoo (Google and DoubleClick) http://www.conversionrater.com/2007/05/28/ftc-looking-into-doublegoo-google-and-doubleclick/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Mon, 15 Mar 2010 18:52:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Pat McCarthy http://www.conversionrater.com/2007/05/28/ftc-looking-into-doublegoo-google-and-doubleclick/comment-page-1/#comment-104169 Pat McCarthy Tue, 29 May 2007 17:06:08 +0000 http://www.conversionrater.com/index.php/2007/05/28/ftc-looking-into-doublegoo-google-and-doubleclick/#comment-104169 Hi Mark, Good question, and I'd say that there are experts out there who aren't related to the companies. I'm not sure really how the process works though so I can't comment much on how they do it or how effective it really is. Hi Mark,

Good question, and I’d say that there are experts out there who aren’t related to the companies. I’m not sure really how the process works though so I can’t comment much on how they do it or how effective it really is.

]]> By: Mark McLaren http://www.conversionrater.com/2007/05/28/ftc-looking-into-doublegoo-google-and-doubleclick/comment-page-1/#comment-104164 Mark McLaren Tue, 29 May 2007 16:52:48 +0000 http://www.conversionrater.com/index.php/2007/05/28/ftc-looking-into-doublegoo-google-and-doubleclick/#comment-104164 That Microsoft was one of those asking for an investigation into the DoubleClick purchase is ironic given their track record, but that they would do so after losing out in the bidding seems like sour grapes, at best. One question I have is, when the FTC or the Justice Department looks into Internet-related antitrust issues, where do they get their expert counsel? Advertising on the Internet is still such a new and rapidly evolving space. Are there any experts out there that don't have ties to one company or another? That Microsoft was one of those asking for an investigation into the DoubleClick purchase is ironic given their track record, but that they would do so after losing out in the bidding seems like sour grapes, at best.

One question I have is, when the FTC or the Justice Department looks into Internet-related antitrust issues, where do they get their expert counsel? Advertising on the Internet is still such a new and rapidly evolving space. Are there any experts out there that don’t have ties to one company or another?

]]>