Comments on: Browser-based Tracking is the Stats Answer http://www.conversionrater.com/2007/05/13/browser-based-tracking-is-the-stats-answer/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Thu, 08 Jan 2009 19:49:59 +0000 http://wordpress.org/?v=2.6.1 By: Pat McCarthy http://www.conversionrater.com/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97987 Pat McCarthy Mon, 14 May 2007 16:16:01 +0000 http://www.conversionrater.com/index.php/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97987 Hi Ron, The data from browsers definitely wouldn't be perfect, but it'd be a lot better than what we have today. From what I know of Compete they use both a toolbar and random sampling panel. If I'm right, how is that better? Hi Ron,

The data from browsers definitely wouldn’t be perfect, but it’d be a lot better than what we have today. From what I know of Compete they use both a toolbar and random sampling panel. If I’m right, how is that better?

]]> By: Pat McCarthy http://www.conversionrater.com/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97979 Pat McCarthy Mon, 14 May 2007 16:04:51 +0000 http://www.conversionrater.com/index.php/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97979 That'd be another good solution Mike, provided that ad exchange/provider hit a big enough portion of the web. It'd need to be something that got an ad call on every page for that site opposed to something like an ad network that sometimes only gets a portion of a site's inventory. That’d be another good solution Mike, provided that ad exchange/provider hit a big enough portion of the web. It’d need to be something that got an ad call on every page for that site opposed to something like an ad network that sometimes only gets a portion of a site’s inventory.

]]> By: ron http://www.conversionrater.com/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97978 ron Mon, 14 May 2007 16:04:18 +0000 http://www.conversionrater.com/index.php/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97978 I believe there're more users with more than one browser installed on their computers. The data that'd be collected this way could get skewed some how. For now i think compete.com is more accurate data tracking system relative to the pack. I believe there’re more users with more than one browser installed on their computers. The data that’d be collected this way could get skewed some how.

For now i think compete.com is more accurate data tracking system relative to the pack.

]]> By: Mike Nolet http://www.conversionrater.com/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97969 Mike Nolet Mon, 14 May 2007 15:33:15 +0000 http://www.conversionrater.com/index.php/2007/05/13/browser-based-tracking-is-the-stats-answer/#comment-97969 Assuming that most sites use advertising, why not have an ad-exchange/adserving provider supply the statistics for sites? This way there are no issues with privacy and there's a centralized body that collects and shares all the statistics? IAB could even set standards and audit like they love to do. -Mike Assuming that most sites use advertising, why not have an ad-exchange/adserving provider supply the statistics for sites? This way there are no issues with privacy and there’s a centralized body that collects and shares all the statistics?

IAB could even set standards and audit like they love to do.

-Mike

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