The Google Analytics Blog has announced the first major upgrade to Google Analytics since they initially launched it after acquiring Urchin.
It was announced at the Emetrics Summit today, and it was interesting to note that Jeff Veen of MeasureMap (a Google acquisition) was involved in the announcement. I’d been wondering for a while what the status of MeasureMap was with Google, and if Veen and team were working on it or Google Analytics. While the answer still may not be clear. it’s obvious from this screenshot that the MeasureMap team had a hand in the redesign as there are definitely some similarities to the MeasureMap interface.
They’ll be rolling over accounts over the next few weeks to the new interface, and more can be found in their Google Analytics FAQ.
Though it’s not what I am used to, I think the new customization features will make this upgrade very useful to me