What the heck is an Ad Exchange?

May 4th, 2007

I often forget that people reading this blog haven’t been living the world I’ve lived for the past few years, and with the recent interest in ad exchanges due to the agreed acquisition of Right Media by Yahoo! and Doubleclick launching their own exchange, it’s a good time to point you to a couple of recent posts from Right Media co-worker Mike Nolet. Without further delay, here’s The Ad Exchange Model (Part I), The Ad Exchange Model (Part II), and The Ad Exchange Model (Part III).

• What the heck do they do?
• The Exchange Is Born…
• Right Media Exchange Revenue Grows 81% in Six Months
• An Overview of an Ad Exchange
• Alibaba Launches Alimama - The Ad Exchange with the Best Name

Entry Filed under: Advertising