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Monthly Archives: May 2007

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Right Media CEO Talks About Exchanges

May 31, 2007 4:08 pm / Leave a Comment / Pat McCarthy

Our CEO Mike Walrath just had a good interview published that answers a lot of the basic questions about the Right Media Exchange and how it functions. If you’re curious about exchanges, it’s a good read.

Posted in: Advertising, Right Media

FTC Looking into DoubleGoo (Google and DoubleClick)

May 28, 2007 7:40 pm / 2 Comments / Pat McCarthy

The New York Times reports tonight that the FTC is looking into the Google acquisition of DoubleClick for antitrust concerns.

Many people theorized this may occur, so it’s not terribly surprising. However, it could be a shift in the tide as this is the first time Google has come under government scrutiny for potentially being monopolistic. Many people point to Microsoft’s antitrust issues as being the time where Microsoft became “evil” to consumers and started to lose some of their magic touch. For the record, Microsoft still makes an incredible amount of money, so I don’t think I’d say it really has done all that much damage to Microsoft.
Read More →

Posted in: Advertising

MyBlogLog Adds People Tagging

May 26, 2007 10:10 pm / 5 Comments / Pat McCarthy

MyBlogLog has announced they’ve added people tagging to their widget. While I still think the general web isn’t hip with tagging yet, I think this will definitely fly in the Web 2.0/blog community that MyBlogLog has it’s following in today.

So far the tags showing up for me are pretty accurate:

  • Right Media
  • advertising
  • Web 2.0
  • google
  • blogs
  • blogging
  • funny
  • video

Read More →

Posted in: Web 2.0

Facebook and the Open Platform is the Right Way

May 24, 2007 5:29 pm / Leave a Comment / Pat McCarthy

Facebook announced today that they’re becoming an open platform for developers and third-party applications.

This is absolutely the right move, and is the prime example why I think Facebook ends up being bigger than Myspace in the long run.

Posted in: Social Networks

Adsense is Vulnerable, will Ask.com be the One?

May 23, 2007 12:58 pm / 2 Comments / Pat McCarthy

Centernetworks has a post about Ask.com and what their strategy should be to battle against Google, and then Josh from Read/Write Web follows it up with some more insightful analysis.

Both of them bring up some good points, and I completely agree that Ask.com’s marketing campaign about the algorithm killing Jeeves is a terrible one. I don’t know that many people outside of the technology world that know what an algorithm even is, and even those that do probably can’t figure out what Ask means about it killing their former marketing character.
Read More →

Posted in: Advertising

Google and Dell Border on Spyware

May 23, 2007 12:47 pm / 2 Comments / Pat McCarthy

As mentioned in my previous post, I just bought a new Dell desktop. One of the things I immediately noticed was the behavior outlined in this blog post about Google and Dell “hijacking” browser address bar type-ins to go to advertising-heavy pages.

Don’t get me wrong, I am an advocate of advertising on the web, but what I didn’t like was that I in the few minutes I spent trying to investigate this on my own machine I didn’t figure out how to turn it off. I primarily use Firefox anyway so I figured I wouldn’t have to deal with it anyway. However, I’ve noticed that even though Firefox thinks it’s my default browser (as I selected it should be) various other applications on my computer keep launching IE7 when they launch web pages.

While I think it’s okay for Google and Dell to work together on providing search results with some advertising, what they’re doing here is pretty offensive with the page above the fold being entirely ads and the difficulty of removing the behavior from your system.

Posted in: Google

Moving to a Vista Machine is a Bit Painful

May 23, 2007 12:28 am / 4 Comments / Pat McCarthy

I haven’t been posting much over the last week, and that’s mainly because my time at home on the computer is being spent moving from my old machine to a new Dell Dimension Desktop with Vista as the operating system.

First let me say that Vista is nice. It feels smoother, looks better, and has some nice features. However, I’ve still spent five nights moving data, installing new applications, reconfiguring applications, troubleshooting, rebooting, and more. In this day and age can’t we make it any easier to upgrade from one operating system to the other?

Posted in: Personal

Live Q&A With Four Hour Workweek Author Tim Ferriss

May 21, 2007 1:59 pm / 1 Comment / Pat McCarthy

View As Web Page
Tim FerrissOn Thursday May 24th at 11:00 AM PDT, Direct Media Exchange will host our first Publisher Seminar Series. Our first speaker is Timothy Ferris, author of the 4-Hour Workweek, an Amazon.com best seller. Future speakers include successful web publisher Steve Jenkins of Cheatcodes.com and Right Media CEO Mike Walrath.

Pre-registration is required for each seminar, and space is limited to 100 participants. To register, visit here.

The seminar will be a 1 hour Q&A with questions coming from the participants.
Read More →

Posted in: Direct Media Exchange, Publishing

History of Right Media in the New York Times

May 18, 2007 9:14 pm / Leave a Comment / Pat McCarthy

It’s amazing how fast things change in a year or two. After being a company that had little to no press coverage, it’s come fast and furious ever since Yahoo! invested in Right Media last October. Now the New York Times has a brief history of Right Media in their recent piece “Your Ad Goes Here”.

Posted in: Right Media

Direct Media Exchange Ad Tags Widget

May 18, 2007 9:11 pm / Leave a Comment / Pat McCarthy

With the release of WordPress 2.2 and the addition of sidebar widgets, Direct Media Exchange Development Manager Travis Johnson whipped up an ad tags widget to make it easy to add and manage your Direct Media Exchange ad tags in WordPress.

As Travis points out in his post he just built this quickly on the side for fun, this isn’t anything officially released by Right Media, so proceed at your own risk.

Posted in: Direct Media Exchange

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