Yahoo Acquires Right Media: I’m a Yahooligan!

Yahoo!

The New York Times, jumped the gun by a few hours but the story is out that Yahoo has acquired my employer Right Media.

There’s really a lot that could be said about it, but I think generally the most important thing is that I’m extremely excited to work with Yahoo to accelerate the exchange model that we’ve been developing at Right Media for the last few years. And more specifically to work with the Yahoo Publisher Network team to expand upon everything they’ve built and what my team has built in our Direct Media Exchange product.

Here are some questions you may be having:

Why did Yahoo acquire Right Media?
Well, we should probably ask Yahoo! specifically, I won’t speak for them. I’ll link to their comments as they come available. But so far Terry Semel said this:

“The acquisition of Right Media will further Yahoo!’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising,” said Terry Semel, chairman and CEO of Yahoo!. “This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”

What does $680 million for 80% value Right Media at?
$680 million for the remaining 80% that Yahoo! didn’t yet own is equal to an $850 million in total valuation.

What does this mean for the Direct Media Exchange product?
We can’t start working with the team at Yahoo until the SEC approves everything, but we’ll be working on making Direct Media Exchange better in the near term as well as working with Yahoo to build new and improved publisher solutions.

What does this mean for you personally?
Hopefully all good things, I’m excited to work with Yahoo to build better solutions for publishers and learn from all the incredible people there. Yahoo will now have an office where we are in beautiful Eugene, Oregon.

Obviously I’ll keep everyone up to date as I can.

More coverage:

  • Marshall Kirkpatrick

    Congratulations, Pat – that’s great news. Good luck at Yahoo!

  • http://www.conversionrater.com/ Pat McCarthy

    Thanks Marshall…should be fun.

  • http://www.dogballsblog.com marc

    Congratulations and welcome to the family! Yahoo!

  • http://www.conversionrater.com/ Pat McCarthy

    Thanks Marc, what do you do at Yahoo?

  • http://www.dogballsblog.com marc

    I work in marketing and support the Yahoo! Publisher Network in a variety of different areas including acquisition, retention and influencer marketing.

  • http://kidsallright.com Cody Simms

    Pat, Congratulations again!

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  • http://www.thisisgoingtobebig.com Charlie

    Pat, Congrats! Hopefully, you guys can help Yahoo! build a more formidable competitor to the Borg… erm… I mean to Google. :)

  • http://bluewhalelabs.com Gregory Narain

    Pat,

    This is wonderful news and couldn’t have happened to better people. Best of all, you don’t have to move, haha.

    Greg

  • http://www.crazyegg.com Hiten Shah

    Congratulations!

  • http://www.conversionrater.com/ Pat McCarthy

    Thanks Charlie, that’s the plan.

    Definitely Greg.

    Thanks Hiten!

  • http://www.kaushik.net/avinash Avinash Kaushik

    Pat: Let me join all the others here in congratulating you. Your passion and expertise for the space is amply evident to all of us who read your blog and you’ll be a welcome addition to the Yahoo! team.

    Congratulations again.

    -Avinash.

  • http://nationville.com Grace Nationville

    Congratulation Pat !

  • http://www.webpublishingblog.com Andrew Johnson

    Very cool! Good luck, I hope the transition goes well for you. It looks like Yahoo is hustling to keep up with Google in the online display ad marketplace!

  • http://www.conversionrater.com/ Pat McCarthy

    Thanks Andrew. And for what it’s worth, Right Media has been operating our display ad exchange for over two years, and Doubleclick is yet to launch theirs. So, I think Yahoo! is now ahead in that race!

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  • http://www.whoisandrewwee.com Andrew Wee

    Gratz, Pat.

    Looks like you certainly have some interesting times ahead!

  • jake

    Pat, your dedication and business smarts really paid off. Very impressive. Hopefully this will allow you guys to take it to another level.

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  • http://www.nice-sneaker.com nice

    Congratulation Pat !

  • http://www.shoe-jordan.com Thanksgiving

    Pat, Congratulations again!

  • http://www.shoe-jordan.com Thanksgiving

    Pat, Congratulations again!

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