Performancing pMetrics Launches, or is it Relaunches?

A rising star in the blog web analytics space over the last year or so was Performancing Metrics. Performancing ended up having some problems and ended up selling off the metrics and community aspect of their business to SplashPressMedia. Many were sad to see Performancing Metrics fall by the wayside, but lo and behold they’ve returned with a new metrics platform called pMetrics.

pMetrics is not the same analytics solution that Performancing had before, their new offering is a white-label of Clicky, a somewhat new analytics solution that is my current favorite analytics package for blogs.

So why would you use pMetrics over just using Clicky directly? At this point it looks like pMetrics will be building widgets and putting more community around it:

As pMetrics usage increases, we’ll be unveiling some uber-cool widgets and plugins to enhance your blogging experience. Plans currently include: 1) an AdSense tracking plugin and a 2) a Performancing “top blogs” widget that links back to the top 50 or so blogs using pMetrics. Discussion about pMetrics development and plugin/widget suggestions will be taking place in our pMetrics forum: http://performancing.com/forum/578

The base analytics package is free, but the premium is just $1 a month and adds RSS capabilities and a Spy feature that resembles DiggSpy. I personally love those additions, so I’d highly recommend the premium.

It really seems like a good move for Clicky who gets the marketing and name associated with Performancing to drive more users to their application. I wouldn’t be surprised to see more white-labeling of analytics applications in the future.