ConversionRater.com

A Name Change: Direct Media Exchange

April 24th, 2007

After a couple months of confusion between the product I run for Right Media that was formerly titled RMX Direct, we’ve renamed it to Direct Media Exchange. The confusion came from the fact that the product was a simple publisher interface to participate in the Right Media Exchange which many people abbreviate to RMX, but people would often get confused between the Right Media Exchange as a whole and this product specifically. The similar names essentially caused people to think it was the same thing.

Hopefully the new name makes it a bit more clear that they are two different things, and it holds in line better with our normal product naming.