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Valleywag Declares Apple/iTunes the Podcasting Winner

April 23, 2007 4:03 pm / Leave a Comment / Pat McCarthy

As I posted a few weeks back, I don’t see anything relating to audio podcasting as being a winning and growing business today. The main players all appear to be flat in their growth, one of the leaders in Odeo is up for sale, and Valleywag now has a post pointing out that Apple/iTunes came late to the game but quickly won the fight to be the main place to find podcasts with over 50% of the market.

I see many problems with audio podcasting for the long term due to it’s weaknesses against both text content and video content. Video killed the radio star, and in many cases I find text to be way quicker, easier to link to, and just easier to handle than audio podcasts. I expect to see a consolidation of the podcasting space over the next couple of years as many of these startups just don’t go anywhere. Let’s hope they jump on the video podcast bandwagon if they aren’t there already, and in that case they’re going up against superpower like YouTube and others to host/find that content. Good luck.

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