Comments on: Correcting a False Statement http://www.conversionrater.com/2007/04/05/correcting-a-false-statement/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Wed, 08 Oct 2008 03:57:47 +0000 http://wordpress.org/?v=2.6.1 By: Ward-o-blog http://www.conversionrater.com/2007/04/05/correcting-a-false-statement/#comment-82231 Ward-o-blog Sun, 08 Apr 2007 13:43:57 +0000 http://www.conversionrater.com/index.php/2007/04/05/correcting-a-false-statement/#comment-82231 <strong>SXSW 2007: Online Publishers & Ad Networks</strong> As you may have guessed from all the photos recently and these couple posts, I just got back from a super long trip down in Austin, Texas for the annual SXSW Conference and Festival. This was my first year... SXSW 2007: Online Publishers & Ad Networks

As you may have guessed from all the photos recently and these couple posts, I just got back from a super long trip down in Austin, Texas for the annual SXSW Conference and Festival. This was my first year…

]]> By: Pat McCarthy http://www.conversionrater.com/2007/04/05/correcting-a-false-statement/#comment-81393 Pat McCarthy Fri, 06 Apr 2007 21:40:01 +0000 http://www.conversionrater.com/index.php/2007/04/05/correcting-a-false-statement/#comment-81393 Not sure what the level of scalable mainstream sites are, but we have the likes of Yahoo, CNET, the Fox Interactive properties, etc., and a large backlog of signed contracts waiting to get implemented. Combined with the 1000+ publishers in RMX Direct and you've got a lot of publisher relationships, many high quality ones as well. I will agree that many of the publisher clients are user-generated content, but those are also the sites that obviously have the biggest problems monetizing inventory on their own. Therefore they have the most obvious need for an exchange. Not sure what the level of scalable mainstream sites are, but we have the likes of Yahoo, CNET, the Fox Interactive properties, etc., and a large backlog of signed contracts waiting to get implemented.

Combined with the 1000+ publishers in RMX Direct and you’ve got a lot of publisher relationships, many high quality ones as well.

I will agree that many of the publisher clients are user-generated content, but those are also the sites that obviously have the biggest problems monetizing inventory on their own. Therefore they have the most obvious need for an exchange.

]]> By: napaspa http://www.conversionrater.com/2007/04/05/correcting-a-false-statement/#comment-81374 napaspa Fri, 06 Apr 2007 19:59:26 +0000 http://www.conversionrater.com/index.php/2007/04/05/correcting-a-false-statement/#comment-81374 It may not be completely true but I agree with the jist of his statement. There doesn't seem to many scalable mainstream sites in the network outside of user generated content and chat/IM/desktop apps type stuff. It seems to be mostly "re-vended" network impressions. It may not be completely true but I agree with the jist of his statement. There doesn’t seem to many scalable mainstream sites in the network outside of user generated content and chat/IM/desktop apps type stuff. It seems to be mostly “re-vended” network impressions.

]]>