From MediaPost’s article “DoubleClick’s Ad Auction Plan Sweetens The Deal”
Of DoubleClick’s potential for success, Wittlake added: “DoubleClick has the potential to hit the ground running because it can bring its stable of publishers. Right Media talks about the number of participants it has and its thousands of sites, but they’re mostly represented by a network; they don’t have direct relationships with publishers directly.”
Nothing against Eric Wittlake who said the above quote, but that’s just not true. Right Media has a stable of direct relationships with large publisher clients on our PMX product, and has direct relationships with over a thousand small and medium-sized publishers through our RMX Direct product.