It hasn’t been a secret in the industry that Doubleclick is working on an ad exchange that’s something along the lines of what we do at Right Media. The recent Google/Microsoft acquisition of Doubleclick rumors have led to more media interest in what Doubleclick’s doing, as evidenced by today’s New York Times article about their upcoming ad exchange.
It’s great to see more media coverage of ad exchanges, and since launching ours almost two years ago at Right Media we’ve often felt alone beating the drum of the ad exchange. One quote I particularly loved in the NYT article was:
DoubleClick, based in New York, views the exchange as the centerpiece of a growth plan and may derive the majority of revenue from the new service within five years, said David Rosenblatt, the companyâ€™s chief executive, said in an interview yesterday.
Good to see that others think exchanges have a bright future!