Two articles came out today that talk about Right Media that I thought I’d make some comments on. The first was in Businessweek and is about the rumored Google and Microsoft battle to buy DoubleClick. I’ve talked about those rumors a couple of times, but the Businessweek article is good because it talks about the value of ad exchanges and how they play into the relationship between these large web players and the advertising market.
The second article was in MediaPost and discusses Right Media’s recent analyst day and the buzz around advertising startups and new ideas out there.
Interesting reads…